Most of the brands that are looking forward to increasing their social media marketing should opt for Instagram. Instagram has over 26 million users, and each passing day more people are signing in. With the help of photos and videos Instagram can help various brands to promote their services and products. Brands also use this platform to show their ads. There are many ad makers available online, which brands can use to create the ad of their choice.
Instagram lets their users post images, videos, and texts in their stories. It is necessary to create a good post by the Instagram stories, which will attract the audience to check out your brand. For those who are looking for tools for making ads for their Instagram page should visit InVideo. The website has a plethora of Instagram video templates available for the users, which are customizable. Users can also use various features such as animation, transition, and graphics.
What are Instagram Stories?
Over the past few years, Instagram has rolled out various tools for its users. Out of them, one of the most famous tools is the Instagram story that introduces a new way to attract customers to your brand. With the help of the Instagram story, people can post a picture or video that they don’t want to keep in their profile indefinitely. The story will only stay in your profile for 24 hours and will get automatically deleted.
How to increase the views on your Instagram story?
Creating stories does not guarantee you will get a lot of views on it. Most of the time, we rely on hashtags when it comes to Instagram posts, but here it is not applicable. At the same time, you don’t have the option to tag many people. Some tactics that brands can follow to get more views on their Instagram stories are discussed below.
1. Repost content from your feed to the stories
For those who have an upcoming event should first post an image or video on their feed. Then this will make your audience stay tuned for the upcoming stories. You can also post an image or video on your story which is already present in your feed.
2. Go live on Instagram.
If you go live often and are able to provide useful content, then the audience will wait eagerly for your next post. You are likely to gain more followers when you go online and interact with the real-time audience.
3. Mention people
People love attention, whether it is in real life or social media. Instagram has a mention feature on their story, which will help you tag someone on your post. Brands can tag their customers or followers, along with a message to show appreciation. But make sure not to over tag people. This is a great way to attract new and potential customers at the same time, retaining the existing users.
4. Create amazing contents
The organic way to grow more followers is by rolling out great content. If your brand is capable of creating good content, then users are most likely to watch the Instagram story.
5. Instagram ads
By running ads brands can attract an audience and, at the same time, increase the engagement in their Instagram story. This also helps to boost your algorithmic score. By doing this, there is a high chance that your story will appear on the explore page.
How are few brands using Instagram stories to drive audience engagement?
1. Hint Water
Healthy living is not only a way for marketing, and Hint Water portrays this in a great way. The company is known to live healthily and take good care of your physical and mental health. With their Instagram story, they remind the users of yoga sessions along with drinking plenty of water.
The brand is known to use the Instagram story to give shoutouts to their customers, along with a personal message. This helps the customers have a good day, and at the same time, it attracts new customers.
3. Vogue Magazine
Recently Vogue Magazine took advantage of an event happening live. They created Instagram stories using a few clips and images to focus on the photographers capturing the historic moment. They also included the swipe up feature to check out the full story on their website.
4. Real Salt lake
Most of us love to watch behind the scenes of celebrity lives. Real Salt Lake mainly shows the life of various athletes and portrays their strength and condition training in their Instagram stories. The audiences feel more intimate with the help of these stories, and it helps to engage customers.
Why should brands opt for Instagram stories?
To get relevancy in your follower’s feeds brands should opt for Instagram stories. In June 2016, Instagram updated their feed to be algorithmic. Stories are designed to stay at the top of the page, which gives the brands an advantage to get noticed first. Popular stories also tend to appear at the top of the page. If you are going live through the brand page, your followers will receive a push notification if it is not turned off. With this knowledge, brands can create a strategy to promote their products and services.
How should brands use Instagram stories?
Brands are utilizing Instagram stories in various ways. It comes down to what campaign goals are there for Instagram. Firstly, it is essential to define your goals. This will help you notice how other brands are addressing this challenge. Brands also have the advantage of attaching links to their affiliated web page, which regular accounts do not possess. This is a way to grab the attention of audiences that are engaged to your brand already and take them to your blog or web page. Brands should be aware that links can only get attached to an Instagram story and not a live video. But you should focus on being creative with your content.
If used properly, brands can utilize this platform to increase their audience engagement.