Have you noticed that some business videos seem to be much better at engaging viewers than others? Generally these videos not only attract more views, but also get liked, shared, and commented on much more.
Make no mistake it isn’t just a coincidence that some business videos outperform others. In fact in most cases business videos that are more engaging for several concrete reasons:
Engaging business videos almost always optimize their duration based on their audience and the platform that they’re being published. These videos recognize the fact that if a video is too long it will hemorrhage viewers, and keep the duration short to avoid that from happening. If you’ve seen bite-sized videos that are 15 seconds long or so – you now know why.
One of the reasons why some business videos consistently engage viewers better is because they provoke emotional reactions. Odds are you may have observed this yourself in videos that are humorous, inspirational, or shocking. The more intense of an emotion viewers feel, the more engaged they’ll be.
The main reason why videos are so engaging in the first place is largely due to their visual nature. As such it should not surprise you to find that engaging business videos leverage that fact, and use visuals to attract and keep the attention of the audience. Some business videos go the extra mile and ensure that their content can be delivered in an entirely visual manner, which often improves engagement further.
While there are definitely other factors that can affect the engagement of business videos, the ones listed above often play the most important role. If your business videos aren’t engaging enough it would be a good idea to learn from them, and emulate more engaging business videos.
Of course if you want to create engaging business videos you’ll need to not only be able to record video footage, but edit it too. That can often be challenging if you don’t have much experience, but Movavi Video Editor can help on that front. As a user-friendly editor it doesn’t have a steep learning curve, and you won’t need more than a few minutes to familiarize yourself with it.
Make no mistake the features in Movavi Video Editor contain everything you need to create professional-looking and impressive videos. It will let you compile your videos, remove unwanted segments, enhance the video quality, and fix common issues or carry out video cropping. Additionally you will also be able to add audio tracks, apply special effects and filters, insert customizable text elements, include animated transitions, and more.
Due to the scope of features that Movavi Video Editor provides, you should be able to not only process the raw footage that you record, but polish it and make it look unique so that it stands out more. All said and done that should help you to make sure your business videos are as engaging as possible – especially if you pay close attention to the factors that were outlined above.