With so much talk about digital marketing, it’s easy for business owners to forget about other methods. These 5 local marketing ideas are sure to inspire you.
When you run a small business, the more customers, the better. And one way to do that is to market yourself.
Marketing works, and the success you have with it depends on how good at it you are. The amount of attention you get depends on how well you put in place your strategy. So, here are some local marketing ideas that will help you stay on the mark with your marketing plan.
These are some fool-proof ways to catch everyone’s eye. The more personable and unique you are, the more people take notice.
Trade shows, or exhibitions, are a great place to start. There, you’ll find other business owners and those in the same industry. It’s also a great place to market yourself to would-be customers.
Set up a booth and introduce your product. Don’t forget to shake hands and strike up conversations with others. You’ll likely learn quite a few things from those who have been in the business longer.
It’s also a great time to hire a custom stickers maker. Get some stickers to hand out that have all your information on them. Be sure and make the design pop, keeping it close to your brand.
Another wonderful way to gain a customer base is by volunteering in the community. Take some time to give back, knowing it’ll come back around to you. Some great ways to volunteer are:
- Sports team sponsoring
- Bake sale for charities
- Auction for charity
- Create a team for marathon events
- Adopt a highway to pick up trash
- Plant trees in exchange for business
- Host lunch events for kids
When people see you giving to the community, they feel good about giving their business to you.
In this day, a solid social media presence is an excellent way to get attention.
Create an account on all the most popular platforms, keeping true to your brand in design. Be unique, and stay in touch with customers. The more you interact with customers, the more they’ll respect your company. Don’t be afraid to have fun, too.
One of the oldest types of marketing and PR is flyers. Hanging up posters and flyers in windows is a great way to get noticed. Letting others do the same in your business also sets up a partnership, allowing others to do the same for you. It’s a cycle of respect among small business owners.
Why do flyers and posters garner so much attention? Most people are visual. And flyers with your company’s info brings in business.
Use these local marketing ideas to boost your sales and gain more customers. Not only will you find them easy, but you’ll also see they’re effective. People like a company that goes after what they want instead of waiting for business to come to them.
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