YouTube is the #2 search engine in the world, and for a good reason. If you want to reach an audience, it’s the place to start. TubeKarma Reviews has some tips on using YouTube for marketing your business.
Understand the Algorithm
YouTube is an ever-changing platform. If you’re not on top of the latest updates, your videos may never get noticed. The YouTube algorithm is based on relevance, popularity, and whether or not you engage your viewers.
The key to understanding YouTube is to know the basics of its algorithm. It’s simple but effective. The more people who view your videos, the faster they will rise in search results for relevant keywords. Also important are views per day because your content is highly engaging and interesting to your viewers.
If you do not get views, it means that either:
1) Your content isn’t very good.
2) People aren’t finding your videos (e.g., viewers aren’t clicking on search results).
3) You haven’t gotten people to view your videos (you need to advertise).
4) You haven’t gotten people to leave comments or click on your links (you need to advertise even more).
Remember, Marketing is about getting people to hear about you. The more views and likes your videos get, the more likely your channel can become popular quickly. So focus on only uploading good content that will engage viewers.
Video Content Matters
You can’t just dump video ads onto YouTube and expect them to be noticed. There is too much competition for most businesses even to be noticed. So instead, focus on creating quality content that is relevant to your business.
If you’re selling an electronic product, show it in action rather than just talking about it or showing still images of its features. If people want a look at the product without buying it, they can visit your website. But if you want them to buy, you have to show them how the product works and why it’s better than the competition.
Video hosting sites like TubeMate or UpTube allow for the mirroring of YouTube videos. So you can post your video on both platforms, then edit the link that goes with your YouTube post to go straight back to your mirror video. If people are interested, they’ll watch it on YouTube. It does not matter where viewers end up watching your video as long as they end up watching it somewhere – if they see your URL linked in YouTube comments or search results, you still get credit for showing them a good source of information or entertainment.
Right now is a great time to use YouTube for marketing because every major site has a video hosting site, and they need great videos to draw in viewers. YouTube is the #2 search engine for a reason – it’s a fantastic place to market your stuff.
Just create quality content that will engage viewers. Getting views becomes much easier because you have something worth watching instead of just an ad or sales pitch if you do this. Studies show that people don’t pay attention to TV ads anymore, so it’s up to businesses to produce engaging content that makes people want to watch it.