Are you struggling to come up with a perfect business name? Naming startups is usually a taxing process, as it involves brainstorming, consideration of trademark laws, branding, etc.
Company owners aren’t supposed to rush through the process because of its absolute importance in the way customers will feel about your brand. Business names have the power to attract people or drive away potential consumers. Therefore, you should refrain from creating a variant that’s too complex, long, and unappealing.
The mistakes below should be avoided by individuals when naming their startups.
Copying a popular name
The initial mistake to avoid when naming your company is copying the denomination of an established brand. In an attempt to save time, many startup owners end up becoming copycats. Nevertheless, there is nothing cool in choosing a clone name. In fact, the largest number of customers consider such attempts unoriginal and dull.
Moreover, this type of action is likely to lead to trademark infringement. Instead of focusing on popular brands, try to think of ways in which your business would stand out from the crowd. Branding is all about originality, not desperate actions such as stealing the ideas of your competitors.
Picking a long name
Another crucial mistake business owners are suggested to avoid when naming their companies is staying away from long denominations. Long titles only seem to confuse customers and make the memorizing process impossible. When searching for creative company names, business owners can consult naming experts to assist them in the naming process. These professionals offer personalized services, which aid the creation of unique titles.
By picking a long business name, you risk causing distraction in potential consumers. Given how easily individuals get distracted, it’s no wonder a lengthy title won’t grab their attention. The most memorable denominations are considered to be those that have fewer than thirteen letters, between two and four syllables.
Furthermore, the title should be short enough to look good on a business card. Anyhow, if you can’t be persuaded into choosing a short title, then at least make sure you create an abbreviation, which would be easier for clients to remember.
Choosing complicated spelling
Complicated spelling is another thing to avoid when naming your company. Many company owners in search of unique spelling end up devising a name people can neither write nor say without difficulties. The last thing you want is to get customers confused with the spelling, as they certainly won’t waste time on trying to decipher it. Visit this site to have a look at some ridiculous business name ideas you should avoid.
In addition, if you opt to use a coined word, spelling should be made intuitive for customers to guess it. There are plenty of examples of made-up company names, such as Pepsi or E-Bay. Nevertheless, individuals seem to have no problem spelling them. Complicated spelling doesn’t go in favor of online searches, as people will have a hard time finding your business. Therefore, always make sure to pick the most obvious spelling.
Paying no attention to trademark laws
Another mistake business owners often make is paying no attention to trademark laws. Considering the vast number of company names, there is not much choice left for businesses. Consequently, you have to check for existing trademarks in order to avoid legal problems in the years to come. However, most companies don’t familiarize themselves with federal and common law trademarks.
For instance, selecting the same business name as a shoe company won’t be considered a problem if your business deals with selling cosmetics. Nevertheless, if your firm has anything to do with shoes, there will be a legal problem. The other company will be entitled to sue you, as customers might confuse their products with yours.
Additionally, you are recommended to check the trademark electronic search system before making a final choice. There are multiple ways of checking business availability, so make sure you choose to try one before starting your firm. Visit this URL, https://www.wikihow.com/Check-Business-Name-Availability, to learn how to check company name availability.
Overthinking the story
A large number of company owners make the mistake of overthinking the back story of their business names. While a good story is always appreciated, it’s definitely not worth the trouble of complicating the denomination. Customers would love to hear a great story as long as your symbolism is attentively chosen.
Moreover, there are many examples of famous brands whose denominations are symbolic and reveal interesting stories. Some of them, such as Nike and Puma, manage to send a clear message to customers while using simple symbolism.
Limiting business growth
Another common mistake company owners make is picking a company name that limits their prosperity. Not giving your startup room to grow significantly reduces the chances of becoming successful. For example, many firms choose to include a geographic location in their denominations, such as AC repair Los Angeles or Atlanta Cleaning Services.
Nevertheless, such action is considered wrong because of limiting your services to a specific geographic location. As a result, your company name will be inappropriate if you choose to expand to a wider area or consider a national expansion. It’s essential to exclude your town/city or state when naming your firm in order not to limit your business growth.
Apart from including a geographic location, the same mistake can be made by naming your firm after a single service or product. For instance, naming your company Tom’s Heating and Air-conditioning repair is wrong if you later decide to expand your service range and start repairing refrigerators. Also, the denomination you choose shouldn’t be inspired by any current trend. Even though the idea seems great at the time, it will sound old-fashioned in a couple of years.
The bottom line
Pay close attention while naming your firm.
Your decision will have an effect on the future success of the company.
We hope you avoid the above-mentioned mistakes in the process in order to choose the most suitable name!
