Putting your passion and skill into your handmade goods is of course at the core of any handmade business. To gain traction and more importantly turn a profit though, a little bit more work has to go into your promotions. Even a small amount of attention geared towards promo can mean big profits down the line. Here’s a few unique ways business are using promo to make sure their handmade business puts money in their hand.
Be Magnetic
If you want your handmade business to really stick, try investing in custom magnets to hand out at events or include in online orders. Magnets are a useful tool to not only promote your business, but to also make important information readily available. Including things like contact info, hours of operation, and website links on magnets ensures that customers are getting something of value at the same time you’re promoting your handmade business.
Hang Out With the Community
An easy way to promote your handmade business is start by doing so on a community level. Both urban and rural areas alike have events and marketplaces specifically to promote and sell handmade goods! Check listings in your area for any local pop-ups or events that are registering vendors. This is also a smart way to see how other businesses are promoting effectively and even network with them. Community events are great way to promote yourself to both a personal and professional clientele.
Patch It Up
A fun and fashionable way to promote your handmade business is to do via custom printed patch. Printed patches are totally customizable. The design, size, and even colours can all be tailored to fit your current branding. Does your business pride itself on sustainability? Use a patch a sustainable sealing alternative. This way customers not only feel good about being supportive, they also get a cool accessory for their clothing or luggage. And because patches are seen mostly on outwear, the wearer will be subtly promoting your handmade business anywhere they go.
Go Behind the Scenes
A fun way to engage with your followers and gain new ones is to draw them in with behind the scenes footage. Audiences are drawn to media that teaches them something, especially a process they’re unfamiliar with, and also love knowing about new products before anyone else. Post on social media your works in progress, rough drafts of new ideas, or even videos of you creating your handmade good. This is a great way to engage with potential customers and encourages followers to share your business with others.
Label
Creating custom labels for your products is essential. They’re ensure branding is present on goods so customers can remember where their handmade items came from. Custom labels can also be made in various sizes and work wonderful as seals for packaging or hang tangs. Labels are an expert promotional tool because they can incorporate logos and contact information that all relate back to you and your handmade business. Effective labels also increase the recognizability of your business, which is great for word-of-mouth and peer marketing!
