Given that humans are mostly visual beings, it is clear that the correct choice of the color palette when designing a website is very important. Moreover, according to one of the best web development companies in Dubai, as many as 85% of customers make the decision to buy a product based on a color used to promote it.
For this reason, choosing the right color palette requires careful planning. So what is it that you need to pay attention to when choosing the colors you will use to present yourself on the web?
Before we move on to tips on choosing the right colors, let’s recap once again why the color scheme you use is so important.
Color significantly affects the overall experience a potential customer will have when visiting your website. Even if you know that your site’s content is very tempting like they have in the John Doe site, you need to attract his attention for the reader to stay on your site. Color palettes play the most important role in these situations.
By choosing the right color palette, you will have the opportunity to make a strong first impression with your potential customers.
Benefits Of Choosing The Right Color Palette
1. Make Your Brand Recognizable
You should be aware that your website is a place that serves to present your brand or company online. Therefore, you must take care to present yourself in a way that will attract potential customers. Even if visitors do not make a purchase on their first visit, it is essential to leave a strong enough impression on them to return to your site later.
Fortunately, color can increase brand recognition by as much as 80%. Color is the only element of your website that the reader notices in the first 50 milliseconds. Therefore, if the color scheme itself is effective, the site’s visitors are more likely to stay on your site.
The average reader’s attention span takes about 8 seconds. This means you have 8 seconds to convince the reader to stay on your website. To keep it simple, start by choosing one color that will be primary and by which you want people to recognize your brand.
2. Specify The Number Of Complementary Colors (Not More Than 3)
Once you have selected the primary color, you can choose other colors that are complementary to your primary color. Web development companies recommend having three colors combined, as this has been shown to give the best effect.
There is one design rule that can be useful to you when choosing and arranging colors. The rule says that you arrange the colors in a 60:30:10 ratio. This rule means that you should arrange the colors so that your primary color will take up 60%, the secondary color 30%, and the last one 10% of your design.
3. Remember to Use Neutral Colors
Neutral colors such as white, black, and gray should never be forgotten. These are the colors you use for text, to create contrast with important elements, as well as for the background.
In modern web design, neutral colors are equivalent to empty space. These are the colors that allow visitors to your website to take a short break and get a better idea of the content you offer them. To achieve the best effect, it is good to use one darker and one lighter neutral color.
When creating a design with the colors you use, you express the way you want others to experience your brand. Let’s see what kind of emotions specific colors leave on people.
Psychology is an elaborate term that we cannot cover in detail now. Still, we want to point out how certain colors affect people.
The red color symbolizes danger, love, fire, energy, and strength. When it comes to web design, red should be used sparingly, as in most cases, it will turn people away from the part you are using it.
The blue color has a calming effect on people and instills a sense of confidence. Since it gives a friendly impression, blue is one of the favorite colors in web design.
Purple symbolizes power, wealth, and ambition. Purple is associated with elegance and is commonly used by brands that want to express their luxury.
The green color associates people with safety, nature, and health. That is why the color green is mainly used by companies engaged in producing and selling natural and organic products. Moreover, green is often used for CTA buttons.
Orange is often associated with low product prices. Also, orange is used in sites whose target group is the younger population because it is associated with energy as well.
As you can see, you don’t have to be a professional designer to choose the best color palette for your website. By knowing the basic rules of color selection as well as color psychology, you can develop a color palette that will give your company or brand a strong visual identity.
However, if you don’t have enough time to commit to learning everything about the colors used in web design, be sure to hire one of the professional web development companies to create a perfect website for your business.