If you haven’t made an investment into digital marketing for your business as of yet, you’re selling yourself short. Businesses around the world have invested more time, money, and effort into their digital marketing methods, because quite frankly, that’s how to increase sales volumes and turn a profit.
Consumers spend a good chunk of their time on digital outlets, like Facebook, Google, Instagram, or their email accounts. If you aren’t taking advantage of these digital platforms to market your brand, you’ll become obsolete (if you haven’t already). Obviously you already understand the importance of catering to your targeted audience, and there’s a good chance that members of your targeted audience are online as we speak.
According to a recent poll among business owners, the highest percentage of investment for digital marketing is in social media, followed by website development, email marketing, and search engine optimization. It’s time to join them if you haven’t already, and here’s why.
Consumers spend tons of time on social media
Whether you see this as valuable time spent or not, you can’t change the fact that more and more people are spending a solid chunk of time on their social media accounts. Research is showing that the younger millennials spend an average of 8 hours per day browsing through Instagram, Facebook, Twitter, and Snapchat.
Even the older crowd is spending a few hours on Facebook each day. These social media users aren’t just connecting with old friends and new acquaintances; they’re also being exposed to an insane amount of consumer products and services. If your not utilizing these social media platforms, your missing out on a huge number of potential customers.
Consumers know a good website from a bad one
Marketing experts are talking more and more about the importance of the user experience. This basically means that you need to focus on the experience that the customer has when working with your business. More specifically, though, it refers to the experience of using your company website.
These days, you don’t have to be particularly tech savvy to differentiate a good website from a poorly built one. And having a good website is essential, since it is often the first thing that the consumer sees regarding your brand, and it is the thing that convinces the consumer to shop with you and make a purchase. If you’re not tech savvy yourself, don’t try to make the site on your on through a basic WordPress or Wix account. Hire a pro web developer for a pro site.
Consumers trust Google
If a potential customer types in a few words on Google in search of a plumbing company in Cincinnati, and your Cincinnati-based plumbing company doesn’t show up, you won’t receive that person’s business. Even if you are the best of the best when it comes to plumbing, it makes no difference if Google doesn’t rank you within the first page of results. In order to get to the first page, you need to invest some time and money into SEO digital marketing.