Business

If you’ve been at your business for a while, and have been passed on for promotions before, it can get tiring to get motivated. However, there are small changes you can make to put yourself in the best position to be considered.

Whether it’s changing your work ethic, or focusing your attention onto areas you can improve, there’s always something to work on.

Manage Your Time More Effectively

Within business, time management is crucial. Whether it comes down to planning long term or short term, it’s the foundation of a good employee. This means that many employers are looking for promotional candidates who can demonstrate this skill.

If you’re someone who’s never been good at time keeping, consider starting off simple, with a breakdown of daily tasks and how long it should take. This will help break down your day, with more complicated tasks, you can go deeper inside them and make them into smaller steps to make progress.

If something is more urgent, prioritize it over other daily tasks, so you can ensure you make all deadlines. It’s a challenge to get your work balance right, but management will notice and it will pay off when it comes to an interview process, as you’ll have lots to talk about.

Position Yourself as The Main Candidate

When managers and employers are looking for candidates for promotion, they usually have a specific job profile. Make sure you fit somewhere into this category and do research where you can within the organization.

Speak to colleagues who have been promoted here before, even managers would be happy to tell you about their journey, as It shows how passionate you are. Likewise, management will most likely seek feedback about your work from colleagues, both senior and otherwise, so getting along with your team and working with them will go a long way.

If you’re unsure how well perceived you are by your team, then speak to someone you trust, such as a manager or colleague to find out how you can improve your teamwork and skills. This will also show a willingness to change and be ambitious.

Do Outside Work To Improve Yourself

If there are indeed more candidates for a promotion you’re seeking, consider seeking further qualifications via educational means. This will not only help demonstrate to management that you’re serious about wanting the position, but it will also give you extra skills to feel confident for the new job.

If there isn’t time to do the course before the job position opens up, then assure management that you will start doing it if promoted. This will be a great incentive for not only them hiring you, but for you to put in the work.

Most people within the workforce will benefit from courses tailored towards business and finance. Consider studying a managerial finance course, it offers you the tools to understand corporate finance, financial statements and reports. Not only do you learn these core skills, but you’ll learn how to apply them to your specific business through forecasting methods and other financial techniques.

This will heavily demonstrate to your employer that you’re ready to work hard and earn that promotion.

Demonstrate Leadership Skills

If you plan to move to higher positions, you’ll have to be able to not only demonstrate your leadership skills, but improve them. An effective leader is essential to any organization, as they can help build strong teams and work on connections, ensuring projects and other work initiatives perform successfully.

Strong leaders will have top communication skills, and you can become one by honing leadership abilities. Try engaging with co-workers and other employees more often to create a positive working atmosphere. If there are leaders around you, consider shadowing them and learning from them.

Empathy is an important leadership trait, as it helps leaders to understand how the team is feeling about all things work related. Not only does this allow you to find out how to improve the workspace, but you’ll also be able to learn off of the team, listening to new ideas that could innovate the business.

Essentially, leaders are decisive and should be equipped to make decisions quickly, utilizing all the information they’ve gathered to make the right decision. Most of the time, this skill will come from tried and tested time and experience.

Offer Solutions

Another way to demonstrate how serious you are about a promotion, is to prove yourself to be a problem solver. Not only that, but be effective at identifying problems to begin with. No business is perfect, every department will have inefficiencies that they can improve upon.

If you’re the one that’s managed to find that out, then you can distinguish yourself from your colleagues and show leadership potential by taking the initiative to solve the problem. One way you can do this, is to create a plan. This plan could even be taken to an interview or a manager to show what you can do.

Overall, gaining a promotion at work can be a challenge, but by following these tips you should be able to improve your chances.

People who rely on public gyms have pushed their “summer body” plans to the following year. While everyone eagerly waits for gyms to reopen, it is not unusual for the members to expect special treatment from the gyms. Many businesses have suffered due to the lockdowns, and it has been demotivating for the general public.

When the gyms get permission to open up, they will have to follow COVID-19 protocols and health measures such as limiting capacity, social distancing implantation, and regular cleanups. After an extended closure and potential membership cancellations, gyms will need to develop strategies to hold on to their loyal clients. Here are some ways the gym can do this.

Embracing a VIP Policy

Whether it’s at a party or the gym, people love to feel exclusive. Although gyms already require membership cards, creating a more enhanced security system and access to private areas might make the members feel good. Using services such as a professional ID card printer that can print cards that provide access to special classes, bigger bathrooms may attract more clients to the gym. When people feel like they are receiving benefits at no cost, they are more drawn to the service.

Providing Refreshments

The gym members may feel special when they notice refreshments to help them feel replenished after a long workout. Simple additions such as water with lemon or strawberry infusion can do the trick. Alternatively, you can add a vending machine with healthy snacks to the gym and provide discounts for those who possess exclusive ID cards.

Monthly Challenges for Prizes

Consider hosting competitions now and then. It could be something directly related to fitness, such as the highest number of steps walked within an hour, or it could be a creative photo/video taken in the gym and posted on social media. Whatever the challenge is, try providing little prizes for the winner. The reward could be one day access to an exclusive class, a discount on the membership fee for the rest of the week, or even a couple of healthy snacks. Either way, the members will stay engaged with the gym.

Focus on Their Progress

It is easy to get caught up in keeping the membership numbers from dropping but taking a personalized approach can make the client feel more valued. For example, tracking client progress and celebrating their success can go a long way. Based on their individual goals, every 10 pounds lost or gained, reward them with a gift card or water bottle. Also, keep track of every client using a management system. If the gym takes an approach like this, clients will feel secure and are likely to renew their membership. It will also motivate the member to focus on their goals.

Getting up and gathering the motivation to exercise isn’t easy for everyone. But, making people feel appreciated for going to the gym can increase membership retention rates.

 

If you think about the time, money, and effort that is put into making your company’s website look and perform great, you’re probably pretty proud of the end results. Creating an engaging and professional website that is on-brand and makes it clear what your products and services are is something that companies pour a lot of resources in. But here’s a question to also ask yourself – is your website ADA compliant? If you don’t know what ADA compliance is, there’s a good chance your website isn’t meeting the guidelines.

Let’s dig in a little deeper with the experts at accessiBe, who are blazing the trail when it comes to web accessibility solutions and WCAG and ADA compliance. They are here to discuss what it means to be website compliant and why exactly it’s so important.

What Does It Mean to Have an Accessible Website?

For accessible, this is a question that customers are constantly asking. So, what does it even mean to have an accessible website? It comes down to a very basic principle – which is that your website needs to be accessible by all. All too often those with disabilities end up having issues trying to access websites thanks to mobility, hearing, or visual impairments. They end up having a very different experience online in comparison to those without any sort of disability.

Some of the features and tools that may not be accessible to all include the forms, images, pop-up menus, menus in general, links, icons, and buttons. These are all features that play a pivotal role in how the website works and how visitors can navigate through the content.

Why Is It So Important?

So, why exactly do you need to focus on making your website accessible to all? The fact is that if you’re ignoring a significant segment of the market, you are actually missing out on potential revenue, and you’re sending a negative message to visitors that their business isn’t important enough to make the website accessible to them. As a business owner, there is nothing more important than the brand image and making sure you appeal to as many markets as possible. The last thing you want to do is frustrate an entire population.

It Goes Deeper than Frustration

Now here’s something else you may not realize: not having an accessible website is poor planning on your part and will end up frustrating people, but did you also know that it can lead to you being sued? This is where compliance comes into effect, and as a business owner, it’s your responsibility to ensure you’re following all the regulations and guidelines. This is exactly why accessiBe has perfected an automatic solution for its customers. It uses cutting-edge AI in order to go through all your content and search for any accessibility issues that need fixing and can even go ahead and fix those issues.

Making sure your website is accessible for all not only puts the right message out to the public; it also protects your business from potentially being sued.

When you start a business, you have to be ready for competition. Numerous big brands are fighting for the top positions. They have taken a lot of time in building their brands so that they get known globally. Most businesses are trying as much as they can so that they don’t lag. There are certain things you have to consider if you want your business to grow on another level. If you’re going to stand out, there are factors you have to put first. Most people will also try to find write my essay service or any other kind of assistance from the internet and get it just by clicking a button.

 

Providing Outstanding Customer Service 

It is the part where most companies mess and, in the end, regret. You have to treat your customers in the best way possible because they come first. All your clients must get the best service they deserve so that they can remain loyal to you. You have to be ready to respond to your Kenyan as fast as possible whenever there is any problem or even if they want to confirm something from you. Most successful companies have the best customer service, and they fight every day to make it better. Small companies are also trying so that they can get their clients’ trust and support.

Admitting Mistakes and Fixing Problems 

Customers experience a lot of things with different brands. Certain brands are open to corrections and ready to change whenever they make any mistakes. In contrast, some are ignorant and do not want to listen to their customers’ reviews. Remember that your clients come first before anything else. If you get a negative review from a client, you have to look into it and change. You have to give your customers the best experience you can, and why is that you have to be ready to correct all the mistakes. Most clients are reading to promote businesses that accept their errors and afterward fix them. If you want to have a stronger relationship with your customers, you have to listen to them.

Honesty Concerning your Products and Services 

Honesty is vital, and if you want to go places, you need to be sincere. Your main aim should be opening up to your customers. If you start lying to your customers, you will be spoiling your chances. Even if things go wrong at one point, it is good to come clean and let them know. Dishonesty will lead to you losing your customers. If there is any bad news, go ahead and share it with your clients because they will understand.

Trying Something New 

When you start a business, you have to be ready to try to create new things. You need to stay up-to-date on emerging technology and introducing different strategies. You can decide to use online platforms to grow your customer base. Numerous ideas can help your business grow for the better and in all ideas Workpuls can be best. After some time, you can choose to repackage your products and attract new buyers. You need to sit down, think then come up with outstanding ideas to make your business grow.

Starting a Blog 

Blogging has numerous benefits that have worked for many companies. If you want to try a new way of sharing ideas, you can try blogging. Blogging requires one to be consistent and patient. You do not have to lose hope when your page is growing because it requires you to upload content a couple of times every week. Some companies hire people to deal with blogging, but if you can do it yourself, go ahead and try because the results are lovely. The content you share with people should be of high quality and understandable.

Offense and defense are often used in businesses like that of war or in sports. Where those who belong in the offense team are trying to make a score, goal, or advantage whilst those that belong in the defense team prevent the other team from scoring and do their best to be in the offense team. Both teams have one thing in mind, that is to be the victor. Below is Josh Melick’s plan on how to play on the offense team most of the time.

In business, it’s very vague to say that you are on the offense or the defense side. Businesses don’t have a fixed guideline when one is taking its turn as either defense or offense. Experiments and tests are important. Josh Melick says that as founders, they should be able to determine what department will play the offense and or defense line. They should question themselves as “Is this the right area for offense? Or defense?”. Looking at the bigger picture, Melick believes that they should find themselves playing more as an offense team.

One department that is considered to belong in the offense team is Sales and Marketing, as they sell the company and its products. However, they have this steady discussion with customers against their competitors. This might sound like a defense rather than an offense. Melick says that if they are to use their key advantages by targeting to sell materials, then that would be an offense. To use a storyline that can move the fight to their track.

The Legal Department may be considered as on the defense team as it instinctively defends the company through lawsuits and such. As a leader of a company, you should know when to attack and use your lawyers and lawsuit not just for defense but as a tool for something like a patent troll. Barack Obama through his book, “A Promised Land” said that he wasn’t sure if he “played dirty” when he challenged the nominations of his competitors in his first Illinois Senate campaign because of not enough signatures and it worked to his advantage.

As Melick sites, some might think that HR may seem like a defense team as it deals with protecting the company and its employees. Making sure that everything is smooth sailing. However, HR can be considered as a big player on the offense side too, not just defense. Employees for example are your team as Melick states. They are the greatest backer a company has. If the employees’ welfare is taken care of then it’ll reflect on the customers as well. Benefits programs of the company should be considered an offense because the best benefits usually come from the best companies. Recruiting the best players is definitely an offensive tactic.

On the off chance that they’re not effectively fabricating offense, then they’re more likely a defensive player. Try not to be one. HR, Legal team, and Sales and Marketing team can all be on the offense side. Even Customer support. You may create programs that will help you achieve and win your goals Melick says.

Josh Melick, co-founded and is the CEO of a venture-backed technology company Broadly, a company that helps small businesses on how to build their tools for effective communication with their clients and has already raised more than $20M. An engineer by profession, Melick was in the executive leadership department of Intuit and AT&T.

 

Are you struggling to come up with a perfect business name? Naming startups is usually a taxing process, as it involves brainstorming, consideration of trademark laws, branding, etc.

Company owners aren’t supposed to rush through the process because of its absolute importance in the way customers will feel about your brand. Business names have the power to attract people or drive away potential consumers. Therefore, you should refrain from creating a variant that’s too complex, long, and unappealing.

The mistakes below should be avoided by individuals when naming their startups.

Copying a popular name

The initial mistake to avoid when naming your company is copying the denomination of an established brand. In an attempt to save time, many startup owners end up becoming copycats. Nevertheless, there is nothing cool in choosing a clone name. In fact, the largest number of customers consider such attempts unoriginal and dull.

Moreover, this type of action is likely to lead to trademark infringement. Instead of focusing on popular brands, try to think of ways in which your business would stand out from the crowd. Branding is all about originality, not desperate actions such as stealing the ideas of your competitors.

Picking a long name

Another crucial mistake business owners are suggested to avoid when naming their companies is staying away from long denominations. Long titles only seem to confuse customers and make the memorizing process impossible. When searching for creative company names, business owners can consult naming experts to assist them in the naming process. These professionals offer personalized services, which aid the creation of unique titles.

By picking a long business name, you risk causing distraction in potential consumers. Given how easily individuals get distracted, it’s no wonder a lengthy title won’t grab their attention. The most memorable denominations are considered to be those that have fewer than thirteen letters, between two and four syllables.

Furthermore, the title should be short enough to look good on a business card. Anyhow, if you can’t be persuaded into choosing a short title, then at least make sure you create an abbreviation, which would be easier for clients to remember.

Choosing complicated spelling

Complicated spelling is another thing to avoid when naming your company. Many company owners in search of unique spelling end up devising a name people can neither write nor say without difficulties. The last thing you want is to get customers confused with the spelling, as they certainly won’t waste time on trying to decipher it. Visit this site to have a look at some ridiculous business name ideas you should avoid.

In addition, if you opt to use a coined word, spelling should be made intuitive for customers to guess it. There are plenty of examples of made-up company names, such as Pepsi or E-Bay. Nevertheless, individuals seem to have no problem spelling them. Complicated spelling doesn’t go in favor of online searches, as people will have a hard time finding your business. Therefore, always make sure to pick the most obvious spelling.

Paying no attention to trademark laws

Another mistake business owners often make is paying no attention to trademark laws. Considering the vast number of company names, there is not much choice left for businesses. Consequently, you have to check for existing trademarks in order to avoid legal problems in the years to come. However, most companies don’t familiarize themselves with federal and common law trademarks.

For instance, selecting the same business name as a shoe company won’t be considered a problem if your business deals with selling cosmetics. Nevertheless, if your firm has anything to do with shoes, there will be a legal problem. The other company will be entitled to sue you, as customers might confuse their products with yours.

Additionally, you are recommended to check the trademark electronic search system before making a final choice. There are multiple ways of checking business availability, so make sure you choose to try one before starting your firm. Visit this URL, https://www.wikihow.com/Check-Business-Name-Availability, to learn how to check company name availability.

Overthinking the story

A large number of company owners make the mistake of overthinking the back story of their business names. While a good story is always appreciated, it’s definitely not worth the trouble of complicating the denomination. Customers would love to hear a great story as long as your symbolism is attentively chosen.

Moreover, there are many examples of famous brands whose denominations are symbolic and reveal interesting stories. Some of them, such as Nike and Puma, manage to send a clear message to customers while using simple symbolism.

Limiting business growth

Another common mistake company owners make is picking a company name that limits their prosperity. Not giving your startup room to grow significantly reduces the chances of becoming successful. For example, many firms choose to include a geographic location in their denominations, such as AC repair Los Angeles or Atlanta Cleaning Services.

Nevertheless, such action is considered wrong because of limiting your services to a specific geographic location. As a result, your company name will be inappropriate if you choose to expand to a wider area or consider a national expansion. It’s essential to exclude your town/city or state when naming your firm in order not to limit your business growth.

Apart from including a geographic location, the same mistake can be made by naming your firm after a single service or product. For instance, naming your company Tom’s Heating and Air-conditioning repair is wrong if you later decide to expand your service range and start repairing refrigerators. Also, the denomination you choose shouldn’t be inspired by any current trend. Even though the idea seems great at the time, it will sound old-fashioned in a couple of years.

The bottom line

Pay close attention while naming your firm.

Your decision will have an effect on the future success of the company.

We hope you avoid the above-mentioned mistakes in the process in order to choose the most suitable name!

The need for a professional workforce cannot be seen with one eye. Having a professional workforce is an absolute necessity for business institutions if they want their business to grow faster.

An important reason why companies should recruit candidates through staffing agencies?

1. Because the position that is sought or required is high, it is not possible to go through regular recruitment procedures.

2. High level of confidentiality, for various reasons the process of recruiting a new position can only be known by executives at certain levels.

3. Because they want to get executives who have high or good qualifications.

4. The need for speed, through the services of staffing agencies that have good data and experience so that the candidate search process is faster and more accurate and the last one is because the position being searched for is relatively difficult if it is done alone by a recruitment team within the company.

Permanent Staffing

Scion Staffing, which is a US staffing agency, seeks to also be a bridge between candidates and client companies in the process of finding a common ground for the wants and needs of both parties so that the recruitment process can run well and satisfy both parties.

Recruitment is a series of processes and stages for a company or organization in finding candidates to become one of them. An entrepreneur or HRD manager will carry out the recruitment process when the company has a need for more human resources to do a job. Usually, companies that open job vacancies have more jobs that cannot be handled with the current human resources. However, having these conditions does not always require companies to open job vacancies. There are many ways to be able to complete work without having to recruit new employees, let alone recruiting permanent staff.

Generally, staff agencies have many candidates with their respective skills. In addition, they will actively seek talent, even possibly recruiting candidates from competing companies. Additionally, companies often work with staff agencies when it is difficult to find the right temporary hires. Meanwhile, professionals need the help of staff agencies to find work.

Temporary Staff

To complete a job, companies do not always have to hire new permanent staff. For specific types of work, such as creating content for marketing purposes, you can use temp staffing. By using these temp agencies, you don’t need to hire new staff. You can even work together with professionals who are experts in their fields. This is quite efficient in labor costs if the work is not heavy or crucial.

Finding quality talent remains a challenge for many companies. Reviewing applications, interviewing candidates, and negotiating salaries all take valuable time away from existing business owner obligations, which may end up hurting the business in the long run. That’s why some employers partner with staffing agencies, which spend a lot of time and effort looking for candidates by providing their own workers for open roles.

The right hiring staffing agencies will help your company find workers that match your needs. Besides helping you save costs and minimize the possible risks that occur in the future.

For companies that require a professional workforce and have good qualifications and wish to establish relationships with US staffing agencies in the field of staffing agencies, please click the link on this blog.

 

In business operations, saving operational expenses stands out as one of the biggest achievements for the companies out there in the market. It is common to very many organizations that the huge cost of operations has been interfering with the overall profits that such organizations have been making, which is the major reason why every other company is working on looking for some of the innovative operational ideas that can help in the management of expenses while at the same time helping the company to move forward.

When organizations are trying to make critical approaches in the way they manage their expenses, it is always necessary to consider analyzing some of the most effective and essential strategies that can help a company to move forward. Without innovative operational strategies, it will obviously be a challenge for the business to make the right move in the market to move forward and make professional decisions that have everything to do with cost management and other essential factors that determine the success of the business.

In the current business environment, intellectual property rights continue to be an essential operational requirement that every other organization has to adhere to if it is interested in getting some significant impacts in the market. It is something that no company can easily ignore, especially those that are willing to work hard so that they can continue to make a move towards the right direction in the market. It is the only way through which such organizations will have some major role in the business.

Failure to adhere to the required intellectual property issues may even expose an organization to extreme challenges in the market that can lead to legal issues that some of the companies may not be able to handle. That is why a considerable number of organizations in the market are currently focused on making sure that they have some innovative operational ideas that may help them to achieve consistent success while dealing with most of the challenges facing the market. That is why some companies want to access such resources to enhance their operations in the market.

JD Stock has been one of the leading platforms. This is mostly focused on ensuring that those who have been working at JD.com have an opportunity to always make sure that they have everything necessary that will help them to adhere to their requirements, especially when it comes to addressing some of the issues that most of the organizations have been missing in their business operations. It is a useful technique of making sure that all the individuals working with the company don’t make the current mistake.

According to JD Stock, a huge number of business organizations are already involved in very major challenges involving their daily business operations because they do not have the necessary information that can help them to solve intellectual rights issues. However, having a platform that will be very useful in ensuring that everyone has a platform where they can solve the problem without experiencing further cost implications will be a useful method of making sure that the merchants will continue to operate without issues.

The primary purpose of JD Stock is to help such merchants to save money when it comes to adhering to issues related to intellectual property rights across the country. It is something that a company or a business dealer can easily avoid only for them to be caught up with some severe financial challenges. To avoid such financial implications in the operations of the organization, having a unique strategy to follow will help an organization to deal with extreme financial challenges and withstand the common issues in the market.

 

An effective way for promoting your business is using giveaways to spread your message to as many people as you want. More and more businesses are now leveraging the benefits of using custom branded water bottles to convey their brand message. A water bottle is among the most used products and an ideal gift you can give to people of all ages.

Build your brand image in your target audience’s minds using well-branded promotional water bottles. Here are a few reasons why your business should use water bottles for business promotion.

Affordable

To boost your marketing presence, handing out branded water bottles is an affordable option compared to other advertising forms like TV, radio, and print ads. Depending on their budget, any business, big or small, can choose any water bottle style and include on the label its brand logo, address, phone number, email, and slogan. Water bottles are everyday items, and brands can use them to increase the visibility without any effort except the one-time expense.

• Repeated Exposure to Your Brand

Reusable water bottles are portable products that can be carried everywhere, attracting the eyes of a more significant number of audiences. The larger number of people it attracts, the better it is for your brand. With just a small investment, it is the best way to get noticed, as your brand information will be seen by a range of people multiple times a day. This will give your brand the needed recognition, and people will easily remember it.

• Environment Friendly

By giving reusable water bottles, your company will invest in the people’s well-being apart from getting advertising benefits. It is a great way to encourage people to drink more water and take bottles along wherever they go. It also minimises the waste impact of disposable plastic bottles. Demonstrate your brand’s concern towards helping the environment by giving free sustainable water bottles and building an eco-friendly image in people’s minds.

• Multipurpose

Promotional water bottles are helpful yet practical giveaways and more likely to be used by people every day. They can be handed out at conferences, sponsorships, charity events, races, etc., allowing you to use them as a promotional tool just anywhere. The bottles can be carried to the gym, office, or even while travelling, highlighting your advertising. They’re also often exchanged between individuals as personal gifts, which will automatically increase your brand’s popularity and outreach.

• Long-Lasting

Reusable water bottles tend to stay with customers for a longer period. People like to keep them for future use instead of disposing of them. Bottles will be carried to places with the brand’s logo imprinted on them. It makes these water bottles quite effective in increasing brand awareness, giving your brand long-term exposure.

• Suitable for Everyone

Promotional products should be ideal for giving to everyone irrespective of age or other demographics. Water bottles are among one such item which people of all ages can use. Everyone drinks water, and branded water bottles can impact on customers with a variety of backgrounds. On top of that, free promotional water bottles are always appreciated by customers, creating a positive memory in the minds of people.

Giving people something they need is an excellent way to promote your brand. Feature your brand’s logo or slogan in a creative label that catches people’s attention and conveys the message in the best way.

Promotional water bottles are available in a range of impeccable styles and designs, sizes, and colours. These can be glass, metal, aluminium, or stainless-steel water bottles. You can choose from a wide range of branded bottles that people will love to use and remember your brand.

 

One of the largest challenges which new businesses face is attracting sales. As without an established brand and a loyal customer base, it’s difficult for new businesses to attract sales.

Josh Melick, a respected business guru, teaches entrepreneurs that they have to be willing to chase sales, in the first few months of their business operations. As even if they have attractive, functional websites, traffic to their websites will be low, during the start-up phase of their businesses.

One strategy which Melick teaches entrepreneurs is to find creative ways to attract customers. Examples of which include running a huge opening day sale, which can be extended for a week, and offering free gifts with purchases over a certain amount. As potential customers will be far more likely to shop with a business that offers fun promotions, that promise great one-off deals.

However, Melick warns that business owners should steer away from offering products or services for free, which will give customers the idea that a business’s products or services have little value. Worse yet, customers who initially are given a product or service for free will be unlikely to pay money for the same product or service in the future.

He also talks extensively about the importance of cold selling in the early days of a new business. The reason why entrepreneurs should use cold selling as a tool to get their first sales is that people are more willing to trust a face which they already know. So it’s usually a lot easier for people to sell products or services to people that they know, over complete strangers. However, Melick does warn entrepreneurs that it’s important to meet their first customers’ expectations as if their first customers feel lied to, not only will they never shop with the same business again but they’ll be likely to tell all their contacts about their less than stellar experience.

Melick also has strategies to convince potential new customers to complete transactions with new businesses. For example, he advises entrepreneurs to get comfortable with giving sales pitches. Instead of preparing and practicing a single pitch, Melick suggests that business owners prepare multiple pitches. A quick elevator pitch which is ideal when a potential customer’s time is limited as well as a full sales pitch and a secondary sales pitch. The latter of which can be used at a follow-up meeting, in order to seal an important deal.

Melick also warns entrepreneurs to practice all of their pitches in front of their friends and family members in order to see whether or not their pitches are effective. As their friends and family members should be able to give valuable advice on the parts of the pitch which they found convincing and the parts of each pitch which they believe should be changed for each pitch to be effective.

While it’s certainly challenging for a new business to attract sales in the first few weeks of operation, entrepreneurs can use a number of strategies to successfully accumulate sales.