Digital marketing and media companies are in a very small collection of companies who will have, in the main, done well throughout the global pandemic. Mark Zamuner, CEO of the growth consultancy company Two Nil has spoken about not only the opportunity that this presented for the world of media marketing, but also about how the global impact of this pandemic has greatly altered the face of the industry.

Marketing and media agencies have not only had to react to the market conditions but also the behaviors of the consumer, which has been changing on a weekly basis. In just a few short months this is how the industry has altered.

Focus

There has been a renewed focus on areas of marketing such as gaming and television, both of which has seen a rapid rise in popularity. Owing to the financial difficulties of many companies we have also seen a shift away from brand growth and increasing the awareness and visibility of a business, and instead a heightened focused on the quick buck, a fast sale that will help the company keep its head above water in an increasingly tough economic climate.

Sensitivity

This year is becoming an absolute minefield for creatives in the industry as we are going through a stage where just about anything you say could be potentially construed as being wrong or missing the point, such is the PC brigade on social media. Any risks which advertisers may have once taken are completely off the table at the moment and it is a time for staying as safe as possible and looking to make hay whilst the digital sun is shining.

Pitches

The challenge which marketeers have on their hands is that there is a wonderful opportunity for businesses to do well, but they are trying to balance the books in a worsening financial climate, leaving little by way of a marketing budget. Unfortunately for many media companies, finding new customers and landing pitches is made trickier because of the restriction around logistics which we have under quarantine conditions. Meetings through video chats and the level of invention which ad agencies in particular have to display to win pitches is higher than ever before and creative teams are having to dig incredibly deep for fresh ideas that will work.

Spending

 

Media and marketing companies have had to significantly cut back on spending and this again is something which has meant that the agencies have had to be much cannier with the way that they spend money. Ad spending is down 9% across Europe, an enormous swing from where we were just 5 months ago, when spending was actually on the rise ahead of the end of the financial year. Whilst it is true that offices are able to save money on running costs, there is still a very clear reduction in spending when it comes to advertising and on the type of ads which are being invested in.

Many of the changes which we are seeing now will be reversed post-pandemic, but there will be a lot that remains the same.

 

There are many ways in which you can raise funds for your business and almost all of them will require you to sit in a meeting and to convince someone why they should give you or loan you the funds for your business. A good friend of mine works for the lending company Sertant Capital, who specialize in lending money for equipment, and he has told me some terrible tales about people who are not prepared or worse, and they of course have ended up walking away without any money in their pocket, the last thing that any young business needs.

In reality the requirements are very simple in terms of what you need, and if you have a fundraising meeting then here is what you should be looking to provide.

Spending

The amount of money which you ask for should be based on the amount of money that you need and to figure this out, you must know what you are going to be spending that money on. This may sound very simple but there is a huge number of people who go into meetings like this without being able to give an accurate and detailed description of where the money is going. You cannot just say that you are going to allocate $5,000 to marketing for example, you need to talk about how, where and why. It is not out of the way for someone giving you money to wish to know how it will be spent.

Projections

Another key question here is going to be who will you be able to pay the lender back? Yet again a reasonable question to ask. In order to answer this well you need to understand the projections of your company over the next 5 years and the next 10 years. This is a key part of what you are trying to convince the lender of, because they want to know that their money is safe and that it is going to be coming back to them at some point. The last thing that anyone wants is to give or lend money to a business which won’t make it.

Negotiation

When it comes to negotiating repayment schedules, interest rates and the like, it will be vitally important for you that you have a clear understanding of what is a reasonable offer. This means that you have to get some advice beforehand, because if you are asking for something which is too high or which is laughable, ,then it will make you look unprofessional and that could seriously affect your chances of getting the funds which you are looking for.

Ultimately the key is to come prepared with your facts and your figures, you have to know everything about your business and you should also have a very clear idea of why you need the money and what exactly you will be using it for. Prepare and plan well if you truly want those funds.

If you have been brave and have taken the plunge of starting up a new business, well done! If you are just considering whether you would like to start up a business, that is also ok. The point is every single business owner needs to participate in marketing activities in order to help spread a company’s name and to display the products or services they sell. This article is based upon how entrepreneurs or aspiring entrepreneurs can use digital marketing to help build a brand’s name, to help draw a wider audience to a webpage and to eventually generate happy and loyal customers, which will lead to profits being made.

Step one: Design a website

Design a website! There are plenty of website designing tools available to help. A favourite of mine is to use Microsoft Front Page, as the format is very similar to Microsoft word, so it is a very easy and efficient tool to use. It is also important to consider the colour scheme and font you will use, and it is just as important to keep the same colour scheme through the company’s branding as this what make an organisation look professional, trustworthy and memorable.

Step two: utilise email marketing

It is an important strategy for attracting your target audience to your start-up. It may seem difficult to collect email addresses from potential customers, so you must look to first collecting prospects mail addresses. You may do this by including in your website, you may consider placing a sign-up form. Make sure you are aware that if you bombard your email list with advertisements, your customers may unsubscribe which therefore defeats the object of using email marketing. Whereas if you produce relevant, insightful content you effectively have a better chance to generate interest and engagement from genuine customers.

Step three: consider using SEO

SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results, opposed to using paid advertisements. SEO is a relatively new concept and many business owners are not usually familiar with these terms. Therefore, it may be of benefit to seek some professional help. Mechanised, a Manchester SEO agency, is a perfect example of an agency who helps those with every single aspect of SEO.

Step four: use social media marketing (it’s easy!)

It’s vital to incorporate the use of social media platforms into your start-up’s strategic marketing strategy. Most people already use social media for personal use, so why not link your personal account to a brand new professional page. Use your followers you already have from your personal account and convince them to follow your professional page, you will not get hundreds of followers this way, but it is a good start. It is important to have a social media account for your company as people often use social media to look at brands and they are easily influenced by the types of products and services they view on social media.

Step five: explore content marketing

Content marketing is an efficient tool to use to help give your company a greater online presence. The use of pictures, blog articles and distributing content in order to promote a brand or business. If content marketing isn’t for you, you can employ a professional content writer to help distribute your company name.

Step six: start your own blog

However, if you are into writing and you don’t mind frequently creating blog posts about your company, products or services. Then blogging is a great digital marketing method, which is free, and blogs can draw in wide audiences, which will therefore give your start up business brilliant coverage.

Step seven: sponsoring and attending events (networking)

If you decide to sponsor an event which is based locally to you, you could help to get your start-up wide local coverage. Although you need to consider that you would need to pay a fee to the organisers of the event, but you would also have a place to promote your business with banners and other marketing materials in return. If you are not willing sponsor an event (which is fine, because it may be daunting for someone who has just opened up a new business to do so), you can always attend and use this opportunity to do networking. Face-to-face communication is usually beneficial when contracting services or buying products. You never know how far your start-up’s name will go.

 

Truck accidents happen more time than you realize. It doesn’t look pretty when truck rams on a small vehicle. In most cases, the driver of a small vehicle is at fault. Car drivers often jump into the alleyway with trucks, not knowing how close they are to the truck. However, an accident with a truck is not always the fault of the car driver. If he explains your accident, you probably need a truck accident lawyer.

Reasons for consulting a lawyer

1. A truck driver chases you off the road and stops your car. You definitely need help to pay for repairs or get a new car. If the truck driver is insured, he can take care of your expenses. Even if he has insurance, you can still contact a lawyer. The truck driver’s insurance company can give you the money you really deserve. If the truck driver is not insured, you need a lawyer to sue the driver for damages.

2. A truck driver crashes your car and you are seriously injured. Injuries can cause all kinds of problems. You may lose your job, lose your ability to work, or suffer traumatic and lasting losses. In this case, you can make a claim despite the insurance involvement. It is true that your insurance should cover your medical expenses.

Truck driver insurance can also cover your automobile and your medical risks. However, if none of you have insurance? You should contact a lawyer for sure. You need to get the best help.

3. The truck driver is suing you but it is not your fault. This is the simple case of your word against the truck driver. You need a lawyer to help you navigate the mine. Witnesses and police officers can be contacted in this type of case. All of this is a little dirty before the end. However, if you are really innocent, you have no reason to worry.

Zehl & Associates, a houston 18 wheeler accident lawyer, takes these types of lawsuits on contingency, which means there are no charges in state and federal courts if damages are not recovered through negotiations or lawsuits.

If you are lucky, you will never have to face these situations. However, if the worst happens at least then you know what to do. Contact a truck accident lawyer for assistance as soon as possible. Ask for recommendations from family and friends. Find a lawyer you can trust and someone you feel comfortable with.

Well trained truck accident lawyers

We have developed a reputation throughout Texas for paying attention to the facts of the truck accident case and including:

• Vehicle Defect
• Hazardous road surfaces
• Poor road design
• Management

Houston, Texas Big Rig drivers and trucking companies must follow strict state and federal guidelines for safe handling of these heavy vehicles. In the event of a reckless accident, you have legal rights that must be protected against injury, plan long-term care, and pay medical bills. Large-scale truck accident litigation against a large corporation or insurance company is expensive and complicated, requiring legal and financial resources beyond many.

 

Installing electric vehicle charging stations in the workplace is an excellent move towards environmental sustainability. Since the UK government gives incentives to buying electric cars, it makes financial sense for companies to consider this investment. And when employees can conveniently charge in the workplace, they feel more confident in buying electric cars. Moreover, workplace charging stations benefit the business as it can also be used for fleet and company cars.

In addition to complying with the requirements to qualify for the OLEV scheme, https://power-ev.co.uk suggests thinking about other considerations before moving forward with the installation.

Is the business moving toward long-term EV use?

There’s no going around this move because petrol and diesel cars will be banned by 2035. Big companies that maintain a fleet of vehicles need to seriously consider having dedicated charging stations for these cars. Additionally, more employees will start using electric cars in the coming years before the ultimate ban.

How much does it cost to install charging stations?

For home and workplace charging, you either use a level 1 or level 2 charging station. Level 1 chargers only add a 40 km driving range after 6 hours of charging. For the same driving range, it will only take a level 2 charger two hours to complete. However, costs significantly increase from level 1 to level 2 charger installations. On average, one workplace charging station costs up to £1,500. The government grant takes off £350 from the cost, which is still a substantial amount, overall.

Other expenses on top of charger hardware and installation

In addition to installation cost and hardware, other expenses could add up. For instance, you may need to cut through concrete, add new electric connections, and construct solid mounts for a charging pedestal. Moreover, businesses may need to secure building permits before they can proceed with construction.

One way to reduce the expense is to choose the most suitable location for the charging stations. Look for space where there’s sufficient power supply. For off-street parking spaces, it would help if there are grassy spots for easier trenching. Existing infrastructure for mounting or hanging cables can also significantly bring down the installation cost.

Additional recommendations

Apart from the considerations mentioned, it’s also critical to assess the current and emerging needs of the organisation. How much charging capacity is required to supply for employees charging their cars as well as company cars on standby?

How about visitors? Will there be dedicated charging points for guests driving electric cars? To maximise the investment, it’s also essential to come up with guidelines on proper “shared” use. These policies will not only prevent mishaps but also ensure safety.

Lastly, make sure to analyse the overall cost versus ROI, especially since there are tax rebates and other benefits associated with EV use. Investing in workplace charging stations now will anticipate the expected demand in EV use. In the long run, it helps prepare the company for further policy changes related to promoting electric car use in the country.

As the quarantines and strict health and safety restrictions are being implemented almost all around the world, a blow in the global economy is, unfortunately, threatening to roll in very soon. With that, thousands of SMEs worldwide are the ones mostly hit by the approaching economic threat as early as now.

Now that the so-called physical or social distancing is the key towards keeping safe as much individuals as possible from the coronavirus, going to physical stores to purchase even the essentials are strongly discouraged. Because of this, many businesses are now striving to readily go online in order to survive. The social media is flooded with sellers, retailers and service providers trying to make some sales. Although the social media is a great means for marketing and advertising, it is not the best channel to actually sustain, even more so, grow an enterprise due to its limited capacity for trade transactions.

With that being said, here are some of the advantages of investing on a website during these tough times.

Better way to secure orders

Customisation of features is one of the best highlight of a website. Aside from being able to choose a unique template or actually design your interface, you can create forms and modify your pages, most importantly, your Order page. It will be easier for customers to place orders and for you to be notified.

Excellent means to track purchase or service requests

Through a website, it will be more manageable to track orders in an organised manner. You can adjust your options according to what is essential to deliver the requests and the factors to help you know your customers better.

Reliable web security (can also be upgraded to tighter protection)

One of the best benefits of maintaining an ecommerce website is the security it can provide. Especially now that most transactions are made online, web security is indeed significant. Unlike social media market pages, a well-preserved and customised ecommerce site has a dependable web protection for its own and its customers.

Easier payment methods can be provided on-site

With a website, your customers can smoothly pay for the transaction and access the payment section after placing an order. Just make sure that your security can protect the privacy and most importantly, the payment method for each client.

Accessible channel for customer support and status tracking

You can customise your site to suit the needs of th client in terms of order or service tracking. You can also provide chat or email support so they can easily contact you using your website.

Terrific way to display your own brand in the World Wide Web

Besides all the great features for ecommerce, a website is an excellent way to showcase and establish your brand online. Through a quick domain registration and hosting process, your brand name can be up and running with its own space on the World Wide Web. This is even more terrific if you are dreaming of expanding your business in the hereafter.

Don’t let the approaching global crisis crush the enterprise you strived to build for years. You can create and invest on a website now to still give your business a chance to survive and even thrive beyond this pandemic impact.

Entering the vast world of social media can be quite daunting for businesses, especially the not-so-techy business owners, leaving you feeling confused and overwhelmed with questions.

What’s a Facebook Algorithm?

There’s actually a character limit for Twitter tweets?

There’s a perfect time to post on Instagram?

And that’s just the basics. You barely scratched the surface of the deep world of social media that is constantly evolving.

Can I keep up?

Yes, you can.

How?

By partnering with the best social media marketing agency like LosFamos. They can help your business have a social media presence, reaching more customers, and ultimately drive more revenue.

Not convinced, yet?

Here are some reasons why you need the help of social media marketing agencies.

1. Utilize Best Practices

Businesses can get a competitive edge in the crowded social media space by hiring the best agency that knows the best and current practices in order to get the most out of your marketing campaigns. They have the training and knowledge to get the most out of social media ads with the use of creativity in their content writing, design, and video production.

Not only that, but they also know how to capitalize on timing, posting on your social media accounts when breaking news happens or content goes viral. Plus, they also know how to maximize your budget, structuring, and targeting campaigns regardless of what social media platform you want to try.

2. The Right Resources

Most businesses, especially startups, do not have the budget or resources to employ a full team of social media specialists to design and implement a social media marketing campaign. More often than not, an employee or two oversees the social media marketing initiatives, in addition to their primary responsibilities.

Save your employees the extra work, by hiring a social media marketing agency that can help scale your business quickly. By partnering with an agency, you instantly gain a full team of support with the right expertise and specialization from planning initiatives to implementation of the marketing campaign.

And you don’t have to rely on free tools on the internet. Partnering with a social media marketing agency, you get to have access to a full suite of the paid tools that can benefit your business with reporting, scheduling posts, analytics and so much more.

3. Obtain Expertise + Innovative Strategies

It takes an innovative and outside-the-box idea for a successful social media marketing campaign. And you can’t get that on your own or from a team without enough knowledge and experience in this area. Getting a second opinion on your brand and social media marketing campaign can prove invaluable for every business, especially through the eyes of experts who do this kind of work on a daily basis.

Thus, hiring social media experts can offer you the edge in terms of social media content ideas and innovative campaign strategies. Reputable social media marketing agencies have tried-and-tested formulas that have generated success. They also experienced failure, so they will know what won’t work and help you avoid such pitfalls that can cost you hundreds of dollars.

 

Running a start-up business is not something to be taken lightly. Not only is your business in a vulnerable state—but you also have to contend with relevance when compared to your competitors in the industry. The business landscape can be fickle, and it can be costly if you are not careful. Things are even trickier when present circumstances force you to work from home.

That said, you do not have to worry about the miserable process of trial and error to get the job done. There are many opportunities to avoid the beginner’s pitfalls that come with start-up business management. Here are a few tips for start-up management from home.

Ensure that your workplace is tidy

While a home can be a busy and messy place depending on present circumstances, it does not mean that you have to contend with a cluttered workplace. You can focus on cleaning the work area, ensuring that you do not have to worry about distractions from clutter. If you have family members, you can let them know that you will be working and that you are not to be disturbed outside of an emergency.

Even if it cannot be helped, and you have to deal with many home responsibilities, a tidy workplace will still ensure that you are not bothered by distractions while you work.

Give yourself time to let the stress melt away

Having a flexible schedule can be excellent for those who are disciplined with how they work, but it can be a nightmare for those who have a habit of burning out when they are not in an office setting. It can be easy to get carried away and work well into the night and early morning, but it is not worth compromising your health over.

Ensure that you give yourself time to let the stress melt away by disconnecting yourself from work and having fun with hobbies. You can play games, have fun with sports, or even a bit of risk-free gambling with Your Lotto Service. Who knows? You might even win big without realising!

Maintain constant communication with your employees

While it can be challenging to have to work from a home setting, one of the advantages is the ability to get in touch with just about anyone you want—provided they share the same program. If you set up a proper schedule for yourself and your employees, you will find them online in the same hours, which means you can always work toward keeping everyone on the same page. Make sure to set up a schedule similar to an office job to ensure that there is ample time for everyone to rest!

As an extra tip, make sure that you keep in touch with your supporters through social media. By following the advice above, you can work toward the success of your start-up without having to suffer from stress!

You own lots of property and you feel that it is a wise decision to handle all the matters by yourself. Most of the people do, as they believe that they will be saving up on additional costs by taking matters in their hands.

However, unbeknownst to many, property management is a world in itself, involving plenty of tasks requiring professionalism.

Here in this article, we shall apprise you of the ways a property management company can help you in saving time as well as money.

The Top 5 Benefits of Hiring a Property Management Company!

You Get Tenants Quickly

Most property owners prioritise reducing vacancy rates especially if the property does not have any tenants. However, by having a property management company do the advertising, tenant screening and other matters for you; you can start renting out quickly.

Your property will not be left empty without tenants. The company will assign an experienced property manager to research on your area and market trends and work on getting the tenants accordingly.

You Are Saved from Legal Matters

You as a regular person may not be aware of the local, state or federal landlord-tenant low. But a property manager will be and they will know how to deal with the tiresome paperwork as well.

Not only will that save up on your time, but will also increase the overall efficiency of the process.

You Get Higher Quality Tenants

Tenant screening is a hefty process but unescapable. You need to ensure that you are handing over your property in good hands. A property manager will have the street smarts to screen tenants properly as well save your precious time.

You Do Not Need to Listen to Complaints

Dealing with complaints related to maintenance and repairs is mentally, emotionally and physically exhausting. It becomes impossible to squeeze out time from your schedule to look for contractors for such work. Having a property manager can ease this process for you as well.

You Get Your Rent On Time

Even the best of the tenants can prove to be problematic at times and may not pay their rent on time. These matters can be complex and may require force too.

A property manager on the other hand will ensure to draft the lease agreement properly and outline all rental obligations beforehand only. They will also know the evicting procedures and taking matters to court if necessary.

Ready to Hire A Property Management Company for Yourself?

Property management whether in Australia or any part of the world is not easy to handle on a sole basis. You need to be in touch with verified and renowned property management companies such as BnB Haven to handle your property for you.

You can rest assured that with us by your side, you will only reap benefits with timely rent and that your property will never go in the wrong hands as well.

 

In this modern world where people speak English everywhere, are translations still necessary? Is it even important in the first place?

English is currently the third most extensively spoken language when it comes to native speakers composed of approximately 300 million. However, if you will count those people who are speaking English as their second language, you can say that this is the world’s most popular language.

Having said this, why is it that translation is still considered important? Check out the top reasons why article translation remains important and will continue to be so in spite of the ever growing reach of English.

Not All People Speak English

While English is the language that is most commonly spoken in the world, it doesn’t mean that you can just overlook those who don’t even speak it in the first place. And only because a person speaks English doesn’t mean they are good speakers to use it in every situation. Knowing how to hold a basic conversation is completely different from effective and easy communication in fluent English.

People Still Prefer Using Their Native Tongue

English is only the most extensively spoken language only if you consider second language speakers. This is where the problem starts. There is no exception that people still have better response to the language they spoke while growing up.

To have an effective communication with people, it is never enough just you just speak the language they understand, particularly if they have limited understanding of it. You need to talk to them in a language they already learned by heart.

Translation Bridges the Gap in International Economy

It is not a big surprise that there is a higher demand to translate articles via Protranslate. While English is occasionally named as the language of international business, interpreting and translation services remain an important aspect of doing business all over the world. Global growth remains the key to higher profits and revenues and companies have to do business with the overseas markets. The products that were launched outside the home borders should meet the relevant standards on labeling and packaging. This means that these still require translation.

Emerging Languages Go Hand in Hand with Emerging Markets

English might be in the forefront these days but it doesn’t mean that this will stay on top forever. There are many other companies that are starting to be important with developing countries now establishing their marks in the international economy and with more of their residents gaining access to the internet. Back in the days, for instance, most of the online content was in English. However, this is not the case these days anymore. Also, don’t forget that even people who can speak language as their second language still prefer reading, shopping, and watching in their native language.

You see, even if the world is now becoming more dominated by English, there is still a need and demand for translation. Make sure you translate articles via Protranslate and keep up with the changing world.