Dan Purjes is a respected expert on all things digital printing. He has worked in the world of advertisement for many years, dealing with experts such as Mctague, Barrons, the New York Times, and more. He has printed everything from a report on a wall street investment fund to the list of every asset owned by a NYC tycoon, and from the main story in a Rockwood newspaper to a final goodbye from a retiring star. He believes that there is no more need for the letterpress, lexicography, lithography, or printing plates.
Dan Purjes on Traditional Printing Processes
The traditional printing process is also very interesting. Lithography, for instance, uses a flat metal plate, usually aluminum, and oily materials are used to fix the image in place. This process first started in 1796 and was a huge technological development. However, the process was very time consuming and made large format printing virtually impossible.
Lexicography was more suited for printing packaging materials. This used a type of rolling press, which required images to first be engrave on plastic or rubber plates. They would then roll on the material. This process required a lot manpower and even creating the plates was time consuming.
Then, there was the letter press. Most textures were printed using this until around the middle of the 20th century. Unfortunately, large graphics could not be printed with this. In a letter press, rollers covered in ink would pass over different areas. Photo polymer materials are used to lower chemical byproducts and expenditure, and this offered yet another technological improvement.
Dan Purjes on Digital Printing
The term “history” refers to the time period since writing was developed. And when writing was developed, printing soon became necessary. Those traditional printing methods may have been limited in their use, time consuming, and expensive, the world wouldn’t be as advanced as it is today had it not been for those processes. They enabled the world to access knowledge and information, educating generations. However, it is still a good thing that we now have access to digital printing.
Thanks to digital printing, people and businesses can now print whatever they want, however they want, on whatever they want, in a cost-effective and efficient manner. No longer do people have to wait days to print a banner or a fabric. Suddenly, even the largest prints, such as billboards and more, can be printed in almost an instant. The cost saving of this is huge! While the per page cost of a digital print compared to a traditional print may be slightly higher, the reality is that it costs so much less time and so much less efforts, and the chance of errors has been reduced by so much, that they are actually far more affordable.
Of course, this is only possible by working with a professional in the digital printing industry, someone like Dan Purjes. They also have the necessary contacts with designers to really get the most out of a digital print.
