When a person has to build an addition on to their house just so they have enough shelves to hold all their sneakers, everyone knows they are a true sneaker lover. When they dress to go out, no one looks better than they do. They always have the perfect pair of sneakers to complete their look.
But wait! There are always new sneakers being launched! How can a true sneaker lover be ready to buy the next great shoe? Here are some tactics that sneaker lovers use.
Sneaker manufacturers practice a “limited production run” style of marketing. Artificially shrinking supply makes it more desirable to customers. It makes customers feel like they’ve won a prize when they can buy a pair of sneakers that are really hard to buy.
The first step in prepping for the next sneaker launch is to know what you want. Sneaker lovers need to spend time on the websites of their favorites. Sneaker websites will announce their launch dates on the website.
Although most true sneaker lovers are devoted to Nike and Nike’s brands, some Adidas diehards are out there. Luckily, Adidas sneaker launches usually do not rise to the fever pitch competitions that Nike encourages.
Adidas publishes a calendar on their website where customers can see release dates. Then the customer has to be prepared to buy at the time listed on the site. Most of them launch at 3 am, so be prepared to be up at night. The customer also has to be patient because the launch will cause the website to experience many glitches.
Although Nike manufactures Air Jordans, these sneakers have become a brand all unto themselves. The way to snag a new release is the same way on all Nike brands, including Air Jordans and Air Max.
Again, Nike manufactures Converse sneakers as well. Follow the same protocol as a Nike sneaker launch.
Customers who have been successful in scoring a pair of Nikes, Air Jordans or Converse sneakers use a variety of approaches. It pays to try all of them. It is a time-consuming affair.
According to Nike, the first people to receive notification of a new launch are Nike members. Membership can easily be set up online. So start by being a Nike member.
Another path to finding news on launches is to download Nike’s SNKRS app. Newest releases are also shown on this app. Then follow Nike on Twitter and be sure that you enable the notifications option.
The customer can also go to SNKRS Draws or SNKRS Pass. These two options allow the customer to reserve a pair ahead of the release date.
Mainly, a customer has to stay on their toes. Although Nike puts out the information on their sneaker launch ahead of time, it’s up to the customer to be ready to jump on the internet as soon as Nike sends out the tweet.
When you are using the SNKRS app, be sure you have the Touch ID enabled. This goes for all the websites — make sure you have all your information saved so that you can buy quickly. Those few seconds you spend inputting your personal data will be long enough for someone else to purchase the sneakers you want.
When a customer gets on the product website precisely at the right time, the customer must be prepared for it to crash. Thousands of other customers are trying to do the same thing at the same time.
You may get all sorts of error messages, but don’t believe them. Just keep refreshing.
If you end up missing a coveted pair of sneakers, there is one last trick in the book. It’s called bots.
If a customer is beyond serious about being ready for the next sneaker launch, there is another way, but it’s expensive.
Some customers purchase a “bot.” This used to be short for robot, but now is just a name for a computer program. This computer program can cost anywhere from $10 to $5K depending on quality. A sneaker bot program can complete the purchase of a new launch in .2 seconds. It doesn’t guarantee you will get the shoe, but it will increase your chances.
How to prep for a sneaker new release? Be on the internet as much as humanly possible to keep current with the news about launch dates. When the launch time arrives, be prepared to press refresh over and over and over. Follow social media and be ready to press BUY.