If you ask website owners about their big nightmare, it is usually the lack of engagement. Some go as far as paying for ads just to get visitation to their site. Yet, visitors stay for a few secs and leave. This type of problem is largely associated with website content strategy.
This review features one of the clients of the Web Finance Team, providers of a wide variety of business solutions, packages, and consulting services. They give an account of how the Web Finance Team transformed their website content strategy to attain their online goal.
Can you briefly tell us how the journey of managing your website content strategy has been for you?
Starting our website, just like with most other people, was out of passion and in the bid to reach a larger audience. It was informed by our desire to share content about everyday lifestyle and promote our products. However, the journey can be summarized in one word, bumpy. The actual engagement on the website was almost the same as the number of posts we had. It was after the encounter with the Web Finance Team that we realized that there was more to it.
Before meeting up with Web Finance Team, what were your prominent problems with website content strategy?
There were a few problems, but at the top of the pile was website engagement. We had a problem with getting people to stay and engage. This is not to say that there was no engagement at all, but it was not the desired result.
There was also a problem with creating the content. It was the case that we ran out of content at some time. Other problems were mostly technical in terms of the website. However, the prominent problems were simply low engagement and a lack of consistent content.
In what ways would you say these affected you?
It had an immense impact on productivity. The result was not commensurate with the work we put in. So, frustration set in, and we got discouraged. While on the verge of giving up, the Web Success Team entered the picture.
How did Web Finance Team weigh to transform your website content strategy?
They identified the cause of our problem and made recommendations that turned things around. We understood that website content was not merely something one does out of passion.
It requires some technical effort to get the desired results from your website. To break things down, these were the five ways they transformed our content strategy.
- Understanding the audience so as to fit the content to meet the desired audience.
- Making content simple and concise while ensuring diversity.
- SEO is of prime importance. The focus was on quality content rather than quantity.
- Getting readers hooked right from our intro and assuring them that we had the solutions to the problems they might have come to your website for.
- Keeping in touch with your readers and engaging them through the brief quiz after your content in the comment session, as well as answering their questions.
What are the notable changes since your experience with Web Finance Team?
All the professional advice they offered helped transform our productivity levels. We had more visitation as well as engagement. The Web Finance Team was truly integral to turning things around for us!
