If you’re tasked with designing a brochure, whether it’s for your own business, a business that you’re working for, or a personal project, knowing how to go about designing this piece of content can be a challenge. Because brochure design isn’t something that many people do on a regular basis, you might be struggling to know how to go about this and what to consider moving forward.
To help you with this, here are three tips for designing a modern brochure.
Design Around Your Ultimate Goal
Before you start with the actual design process for your brochure, you’ll first want to really pin down what the goal of your brochure is. Until you know this, you can’t hope to be able to design something that will really work for your purposes.
There are going to be a lot of different reasons why you might choose to brochure for the form of content you’re creating. Generally, brochures are used as a way to share information that people will want to keep with them. With this in mind, make sure you think about how you’re going to layout the information and graphics for your brochure so that it helps you to achieve your goal, whether it’s bringing more people to a certain location or spreading valuable information about your organization.
Keep Design Elements Simple
There really is a lot of real estate available on a brochure. Because of this, you’ll want to somehow balance giving the information that you want to convey without overfilling each panel so that the audience gets overwhelmed.
One way you can accomplish this is to keep your design elements relatively simple. With simple, clean design elements, you should be able to get your point across without making things too complicated or confusing. While your brochure shouldn’t be boring, it should quickly and easily state your content and be easy for your readers to follow.
Balance Your Brand And Your Audience
Just like all other marketing materials that you create, you’ll want your brochure to be designed in such a way that it’s loyal to your brand and your branding style. This will help people recognize who you are and better connect with the content you’re sharing. Keep in mind, however, that you also want to give your audience what they want and what they’re expecting. Ideally, these two things should be easy enough for you to accomplish, as your brand choices should reflect both the values of your business and the values of your target audience. With these two things at the front of your mind, you should be able to focus your choices into things like font and color.
If you’re looking to design a modern brochure for any reason, consider using the tips mentioned above to help you in doing this.