Offense and defense are often used in businesses like that of war or in sports. Where those who belong in the offense team are trying to make a score, goal, or advantage whilst those that belong in the defense team prevent the other team from scoring and do their best to be in the offense team. Both teams have one thing in mind, that is to be the victor. Below is Josh Melick’s plan on how to play on the offense team most of the time.

In business, it’s very vague to say that you are on the offense or the defense side. Businesses don’t have a fixed guideline when one is taking its turn as either defense or offense. Experiments and tests are important. Josh Melick says that as founders, they should be able to determine what department will play the offense and or defense line. They should question themselves as “Is this the right area for offense? Or defense?”. Looking at the bigger picture, Melick believes that they should find themselves playing more as an offense team.

One department that is considered to belong in the offense team is Sales and Marketing, as they sell the company and its products. However, they have this steady discussion with customers against their competitors. This might sound like a defense rather than an offense. Melick says that if they are to use their key advantages by targeting to sell materials, then that would be an offense. To use a storyline that can move the fight to their track.

The Legal Department may be considered as on the defense team as it instinctively defends the company through lawsuits and such. As a leader of a company, you should know when to attack and use your lawyers and lawsuit not just for defense but as a tool for something like a patent troll. Barack Obama through his book, “A Promised Land” said that he wasn’t sure if he “played dirty” when he challenged the nominations of his competitors in his first Illinois Senate campaign because of not enough signatures and it worked to his advantage.

As Melick sites, some might think that HR may seem like a defense team as it deals with protecting the company and its employees. Making sure that everything is smooth sailing. However, HR can be considered as a big player on the offense side too, not just defense. Employees for example are your team as Melick states. They are the greatest backer a company has. If the employees’ welfare is taken care of then it’ll reflect on the customers as well. Benefits programs of the company should be considered an offense because the best benefits usually come from the best companies. Recruiting the best players is definitely an offensive tactic.

On the off chance that they’re not effectively fabricating offense, then they’re more likely a defensive player. Try not to be one. HR, Legal team, and Sales and Marketing team can all be on the offense side. Even Customer support. You may create programs that will help you achieve and win your goals Melick says.

Josh Melick, co-founded and is the CEO of a venture-backed technology company Broadly, a company that helps small businesses on how to build their tools for effective communication with their clients and has already raised more than $20M. An engineer by profession, Melick was in the executive leadership department of Intuit and AT&T.

 

The need for a professional workforce cannot be seen with one eye. Having a professional workforce is an absolute necessity for business institutions if they want their business to grow faster.

An important reason why companies should recruit candidates through staffing agencies?

1. Because the position that is sought or required is high, it is not possible to go through regular recruitment procedures.

2. High level of confidentiality, for various reasons the process of recruiting a new position can only be known by executives at certain levels.

3. Because they want to get executives who have high or good qualifications.

4. The need for speed, through the services of staffing agencies that have good data and experience so that the candidate search process is faster and more accurate and the last one is because the position being searched for is relatively difficult if it is done alone by a recruitment team within the company.

Permanent Staffing

Scion Staffing, which is a US staffing agency, seeks to also be a bridge between candidates and client companies in the process of finding a common ground for the wants and needs of both parties so that the recruitment process can run well and satisfy both parties.

Recruitment is a series of processes and stages for a company or organization in finding candidates to become one of them. An entrepreneur or HRD manager will carry out the recruitment process when the company has a need for more human resources to do a job. Usually, companies that open job vacancies have more jobs that cannot be handled with the current human resources. However, having these conditions does not always require companies to open job vacancies. There are many ways to be able to complete work without having to recruit new employees, let alone recruiting permanent staff.

Generally, staff agencies have many candidates with their respective skills. In addition, they will actively seek talent, even possibly recruiting candidates from competing companies. Additionally, companies often work with staff agencies when it is difficult to find the right temporary hires. Meanwhile, professionals need the help of staff agencies to find work.

Temporary Staff

To complete a job, companies do not always have to hire new permanent staff. For specific types of work, such as creating content for marketing purposes, you can use temp staffing. By using these temp agencies, you don’t need to hire new staff. You can even work together with professionals who are experts in their fields. This is quite efficient in labor costs if the work is not heavy or crucial.

Finding quality talent remains a challenge for many companies. Reviewing applications, interviewing candidates, and negotiating salaries all take valuable time away from existing business owner obligations, which may end up hurting the business in the long run. That’s why some employers partner with staffing agencies, which spend a lot of time and effort looking for candidates by providing their own workers for open roles.

The right hiring staffing agencies will help your company find workers that match your needs. Besides helping you save costs and minimize the possible risks that occur in the future.

For companies that require a professional workforce and have good qualifications and wish to establish relationships with US staffing agencies in the field of staffing agencies, please click the link on this blog.

 

In business operations, saving operational expenses stands out as one of the biggest achievements for the companies out there in the market. It is common to very many organizations that the huge cost of operations has been interfering with the overall profits that such organizations have been making, which is the major reason why every other company is working on looking for some of the innovative operational ideas that can help in the management of expenses while at the same time helping the company to move forward.

When organizations are trying to make critical approaches in the way they manage their expenses, it is always necessary to consider analyzing some of the most effective and essential strategies that can help a company to move forward. Without innovative operational strategies, it will obviously be a challenge for the business to make the right move in the market to move forward and make professional decisions that have everything to do with cost management and other essential factors that determine the success of the business.

In the current business environment, intellectual property rights continue to be an essential operational requirement that every other organization has to adhere to if it is interested in getting some significant impacts in the market. It is something that no company can easily ignore, especially those that are willing to work hard so that they can continue to make a move towards the right direction in the market. It is the only way through which such organizations will have some major role in the business.

Failure to adhere to the required intellectual property issues may even expose an organization to extreme challenges in the market that can lead to legal issues that some of the companies may not be able to handle. That is why a considerable number of organizations in the market are currently focused on making sure that they have some innovative operational ideas that may help them to achieve consistent success while dealing with most of the challenges facing the market. That is why some companies want to access such resources to enhance their operations in the market.

JD Stock has been one of the leading platforms. This is mostly focused on ensuring that those who have been working at JD.com have an opportunity to always make sure that they have everything necessary that will help them to adhere to their requirements, especially when it comes to addressing some of the issues that most of the organizations have been missing in their business operations. It is a useful technique of making sure that all the individuals working with the company don’t make the current mistake.

According to JD Stock, a huge number of business organizations are already involved in very major challenges involving their daily business operations because they do not have the necessary information that can help them to solve intellectual rights issues. However, having a platform that will be very useful in ensuring that everyone has a platform where they can solve the problem without experiencing further cost implications will be a useful method of making sure that the merchants will continue to operate without issues.

The primary purpose of JD Stock is to help such merchants to save money when it comes to adhering to issues related to intellectual property rights across the country. It is something that a company or a business dealer can easily avoid only for them to be caught up with some severe financial challenges. To avoid such financial implications in the operations of the organization, having a unique strategy to follow will help an organization to deal with extreme financial challenges and withstand the common issues in the market.

 

An effective way for promoting your business is using giveaways to spread your message to as many people as you want. More and more businesses are now leveraging the benefits of using custom branded water bottles to convey their brand message. A water bottle is among the most used products and an ideal gift you can give to people of all ages.

Build your brand image in your target audience’s minds using well-branded promotional water bottles. Here are a few reasons why your business should use water bottles for business promotion.

Affordable

To boost your marketing presence, handing out branded water bottles is an affordable option compared to other advertising forms like TV, radio, and print ads. Depending on their budget, any business, big or small, can choose any water bottle style and include on the label its brand logo, address, phone number, email, and slogan. Water bottles are everyday items, and brands can use them to increase the visibility without any effort except the one-time expense.

• Repeated Exposure to Your Brand

Reusable water bottles are portable products that can be carried everywhere, attracting the eyes of a more significant number of audiences. The larger number of people it attracts, the better it is for your brand. With just a small investment, it is the best way to get noticed, as your brand information will be seen by a range of people multiple times a day. This will give your brand the needed recognition, and people will easily remember it.

• Environment Friendly

By giving reusable water bottles, your company will invest in the people’s well-being apart from getting advertising benefits. It is a great way to encourage people to drink more water and take bottles along wherever they go. It also minimises the waste impact of disposable plastic bottles. Demonstrate your brand’s concern towards helping the environment by giving free sustainable water bottles and building an eco-friendly image in people’s minds.

• Multipurpose

Promotional water bottles are helpful yet practical giveaways and more likely to be used by people every day. They can be handed out at conferences, sponsorships, charity events, races, etc., allowing you to use them as a promotional tool just anywhere. The bottles can be carried to the gym, office, or even while travelling, highlighting your advertising. They’re also often exchanged between individuals as personal gifts, which will automatically increase your brand’s popularity and outreach.

• Long-Lasting

Reusable water bottles tend to stay with customers for a longer period. People like to keep them for future use instead of disposing of them. Bottles will be carried to places with the brand’s logo imprinted on them. It makes these water bottles quite effective in increasing brand awareness, giving your brand long-term exposure.

• Suitable for Everyone

Promotional products should be ideal for giving to everyone irrespective of age or other demographics. Water bottles are among one such item which people of all ages can use. Everyone drinks water, and branded water bottles can impact on customers with a variety of backgrounds. On top of that, free promotional water bottles are always appreciated by customers, creating a positive memory in the minds of people.

Giving people something they need is an excellent way to promote your brand. Feature your brand’s logo or slogan in a creative label that catches people’s attention and conveys the message in the best way.

Promotional water bottles are available in a range of impeccable styles and designs, sizes, and colours. These can be glass, metal, aluminium, or stainless-steel water bottles. You can choose from a wide range of branded bottles that people will love to use and remember your brand.

 

One of the largest challenges which new businesses face is attracting sales. As without an established brand and a loyal customer base, it’s difficult for new businesses to attract sales.

Josh Melick, a respected business guru, teaches entrepreneurs that they have to be willing to chase sales, in the first few months of their business operations. As even if they have attractive, functional websites, traffic to their websites will be low, during the start-up phase of their businesses.

One strategy which Melick teaches entrepreneurs is to find creative ways to attract customers. Examples of which include running a huge opening day sale, which can be extended for a week, and offering free gifts with purchases over a certain amount. As potential customers will be far more likely to shop with a business that offers fun promotions, that promise great one-off deals.

However, Melick warns that business owners should steer away from offering products or services for free, which will give customers the idea that a business’s products or services have little value. Worse yet, customers who initially are given a product or service for free will be unlikely to pay money for the same product or service in the future.

He also talks extensively about the importance of cold selling in the early days of a new business. The reason why entrepreneurs should use cold selling as a tool to get their first sales is that people are more willing to trust a face which they already know. So it’s usually a lot easier for people to sell products or services to people that they know, over complete strangers. However, Melick does warn entrepreneurs that it’s important to meet their first customers’ expectations as if their first customers feel lied to, not only will they never shop with the same business again but they’ll be likely to tell all their contacts about their less than stellar experience.

Melick also has strategies to convince potential new customers to complete transactions with new businesses. For example, he advises entrepreneurs to get comfortable with giving sales pitches. Instead of preparing and practicing a single pitch, Melick suggests that business owners prepare multiple pitches. A quick elevator pitch which is ideal when a potential customer’s time is limited as well as a full sales pitch and a secondary sales pitch. The latter of which can be used at a follow-up meeting, in order to seal an important deal.

Melick also warns entrepreneurs to practice all of their pitches in front of their friends and family members in order to see whether or not their pitches are effective. As their friends and family members should be able to give valuable advice on the parts of the pitch which they found convincing and the parts of each pitch which they believe should be changed for each pitch to be effective.

While it’s certainly challenging for a new business to attract sales in the first few weeks of operation, entrepreneurs can use a number of strategies to successfully accumulate sales.

 

The simplicity and efficiency of your order management is critical to keeping your customers happy and working in a way that significantly increases the productivity in your business. For this reason today we are going to take a look at some order management solution ideas which can help your business deliver better to its customers. The key in most cases is making this aspect of your business as simple as you possibly can, both for your employees and for your customers.

Let’s take a look then at some easy steps which you could take to ensure that you have an order management system which is firing on all cylinders.

Getting Your Employees On Board

Getting your employees on board here is critical and that is because of the fact that it is them who are going to be operating this system. It is all well and good bringing in a new system, but if you are not prepared to bring your employees in on the conversation then you will be giving yourself an uphill struggle. Invest the time in making sure that your staff fully understand all ends of the order management system.

Inventory to Order System

If you do not currently have an order system which is synced to your live inventory then you are going to be opening yourself up to a lot of risk. The last thing which a customer wants, either online or in person, is to try and buy something only to be later told that it is not in stock. This is why it is essential that you have both of these systems communicating with each other, so that the customer will have real time information when they need it most.

Automate

The only manual activities which your business should be involved in with regards to the order management system is in the counting of stock and the accounting for waste and shrinkage. Beyond this you must endeavor to automate as much of the process as you possibly can, because this is going to greatly increase the accuracy of how the system operates. From booking in inventory to taking orders, picking and shipping, the more of this which can be automated the better the customer and the staff experience is going to be.

Making It Useful For Your Customer

If you are using an order management system for an E-commerce business then you need to ensure that it is useful to the customer. What this means is that they can shop out of hours, they can track and view their order history and the status of their live orders, and that they are able to do all of this in a simple online portal. Customers do not want to have to wait to speak to a customer service agent, and you shouldn’t make them. The key is offering them control over their orders.

These simple tweaks will have a big difference on how satisfied the customer is, and how productive your staff are.

Worldwide, an estimated 6 per cent of all deaths are attributed to outdoor air pollution, and dust is a substantial contributor to this pollution.

One sure way to reduce, if not eliminate dust on roads, construction sites and factories is to use dust suppression or dust control technology.

Doing so will not only provide health but also economic benefits, and help improve people’s living standards. In this article, you’ll know all about the benefits of effective dust control.

The Benefits of Dust Control

An effective dust control system can offer tons of benefits to industries and communities, including:

Better roads

Where there is dust, there is deterioration. Fine dust particles cannot be used as a binder to maintain road surfaces. Dust results in an exposed and unstable aggregate that erodes with each passing car or rainfall, producing ruts and potholes.

Also, acid rain caused by dust stains erodes construction materials, including roads.

Dust suppressants attract moisture from the air that binds fine particles and aggregates, keeping roads durable, rugged, smooth and safe.

Reduced maintenance costs

Road maintenance is just as expensive as road construction.

In 2015, for example, the average annual cost of maintaining one mile of the U.S. National Highway System was estimated at $28,020. That means that better roads would require fewer repairs which, in turn, means savings in labour and materials.

Studies have shown that dust control can reduce the overall cost of keeping unpaved roads in acceptable condition by 30 percent.

Improved safety

According to a study conducted in 2019, dust and sand on roads can cause a sudden loss of visibility and reduced traction on the pavement. As a result, this increases the likelihood of loss of vehicle control and collisions.

The other downside of dust on roads is that it can extend braking distances, as tyres struggle to adhere to loose earth or gravel, which could then cause particles to be thrown around, endangering other drivers and people in the area.

Dust suppression technology improves these conditions and, therefore, ensures the safety of motorists and pedestrians.

Reduction of damage to vehicles

Nobody likes their car to be dusty and dirty, but this is only a surface problem. Untreated unpaved roads can lead to much worse damage, including windshield damage, chipped paint, suspension, steering and long-term wear and tear issues.

Besides, dust is a silent killer and can produce swirls that ultimately damage paint, especially on black cars. Dust control reduces such damage to vehicles and the cost of that damage.

Protection for the environment

It has been scientifically proven that dust affects photosynthesis, resulting in the penetration of phytotoxic gaseous pollutants into plants.

Sulphuric acid, nitrogen oxides, and other volatile compounds that end up settling in the soil and infiltrating water, participate in acidic particle formation. As a result, freshwater lakes and rivers become acidic, leading to harmful acid rain that kills existing vegetation and prevents plants from growing.

Controlling dust prevents fine particles from getting into the air, damaging crops and vegetation and causing health problems. Using the best dust control products, you can also stop these particles from reaching streams and waterways where they can develop sediment levels that are harmful to aquatic life.

Improved health and quality of life

In cities where dust is a massive problem and pollutes the air, pullets suffer from respiratory problems that often cause fatal respiratory diseases.

Also, studies have shown that dust can cause complications in the brain. An analysis of the brains of 900 subjects over 60 years of age showed that brains that were less exposed to dust seemed healthier. People overexposed to dust were at a high risk of stroke and developing dementia.

Dust control could help people breathe cooler air and be less likely to experience respiratory and other health problems related to dust inhalation. This, in turn, leads to a better quality of life.

Cost savings

When dust accumulates on equipment, it can hinder equipment mechanics. As a result, these defective equipment pieces will require constant repair, which is not conducive to productivity.

Dust control technology allows you to use tools and machinery that are safe from deterioration and increase productivity by reducing equipment downtime and worker sick leave.

On the other hand, low air quality leads to unhappy employees who start looking for work in different, safer workplaces. Studies have shown that dissatisfied employees do not work well, and that high staff turnover can be costly.

Maintaining clean air improves employee morale and job satisfaction. It also reduces hiring and training costs, and produces greater output for the same input level.

There are many reasons to not underestimate the importance of dust control in your plant, construction sites or even country roads.

Dust control is an essential element in meeting health, safety and environmental requirements and standards. It also guarantees not only business productivity but also the well-being of the community and employee health and safety.

AUTHOR BIO

Troy Adams is the Managing Director of Global Road Technology, an international engineering technology company in Australia that specialises in engineered solutions for dust suppression, erosion control, soil stabilisation and water management. A pioneering, socially conscious Australian entrepreneur, Troy is passionate about safer, healthier and more cost-effective solutions in the mining and infrastructure sectors and beyond.

 

Whether you like the idea of that or not, car servicing and maintaining is a regular expense that you will need to get used to. This is the activity that ensures your vehicle is safe and in great condition at all times, which is why most people aren’t concerned at all about the cost of it. There is one thing, though, that everyone is undoubtedly concerned about when it comes to car servicing in Mildura. I’m talking about the fact that finding the right expert is a must and it can be quite difficult.

There are quite a lot of Mildura car servicing experts that will be ready to offer their help, but here’s the thing. Not every single professional will be able to do the high quality job that you want to have done and I believe it’s safe to assume that you don’t want to end up paying for poorly done work. On the other hand, there are also some great car servicing experts in Mildura that you can work with. The trick is in differentiating between these two types of professionals and finding the perfect one for you and your vehicle.

Now, I understand that you might be slightly confused about how to actually search for these experts and how to choose the right one for you. That’s why I have decided to share a few useful tips on the topic with you. So, in few words, if you read on, you will get to learn how to find and choose the right car servicing experts in Mildura. Let us begin.

Talk To The People Around You

If you take a quick look around, you will realize that you are most definitely not the only person with a vehicle in your neighborhood, or, anywhere you go for that matter. I suppose you were already aware of that fact, but I needed to remind you of it for one simple reason. Talking to the people around you can be of huge help, since others can give you recommendations on the mechanics and servicing experts that they used. If they were happy with those professionals, you should definitely remember their names, or write them down.

Of course, as there are who people really like talking about their vehicles and any work that has been done on their set of wheels, I assume that you might come across a person that won’t stop the conversation after giving you their recommendation. Those people can get you informed about how the whole servicing process goes and they might even give you a few tips on their own about how to choose your mechanic. On top of that, they’ll definitely tell you if they were unhappy with the services of particular mechanics in the past, so that you can be cautious when choosing.

You should also have a look at these helpful tips here: https://blog.greenflag.com/2015/expert-tips-choosing-the-best-garage-to-service-your-car/

Check Qualifications

You could just assume that any person working in this line of business is qualified enough to service your car. Yet, that kind of an assumption is, unfortunately, wrong. In fact, you can easily come across people who don’t have the right professional qualifications and if you don’t check that and just let it slide, chances are that you won’t be quite satisfied with the work that will end up being done on your car. How do you avoid this scenario, though?

It’s pretty simple. All you have to do is check those qualifications before going any further and before agreeing to let anyone work on your vehicle. Most reputable garages will have their certifications displayed in their shop or on their websites, so that their customers can easily verify their exact qualifications. In case those aren’t displayed, you should inquire about their qualifications, so that you can get a clearer idea on just how good those people are at what they do. Great professional qualifications will be a kind of a guarantee that the mechanics are up-to-date when it comes to their skills and knowledge about car servicing.

Check Experience

In addition to finding a qualified professional, you will also want that person to be experienced enough. After all, you probably don’t want to let amateurs tamper around your vehicle, since they just might do something wrong and their mistakes could cost you more time and money. This is why you should always check how experienced certain experts in Mildura are, so that you can decide right away whether working with them is a good idea or not.

Once again, you will probably be able to find these types of information on their websites. If not, though, you should feel free to inquire about experience once you start contacting a few candidates, which will be pretty soon. In any case, you should never ignore the level of experience certain professionals have, since it is usually an indicator of how good their work will be. Go here to get some more tips on how to choose these experts in Mildura.

Check Reputation

I have mentioned above that you will start getting in touch with some of these candidates rather quickly, but you shouldn’t do that before checking one last thing. I’m talking about the actual reputation of the particular car servicing experts in Mildura. Basically, you want to work with highly reputable professionals and you can check their reputation in two different ways. You can either talk to several of their clients in person, or you can just look for any online comments and testimonials that those clients might have written. Whatever you do, though, make sure not to skip this step, because reputation is certainly of crucial importance.

Get In Touch With A Few Shops

After going through the above steps, you should feel free to start contacting those experts that you feel might be right for you. Don’t hesitate to get in touch with more than one car servicing shop in Mildura. Use these conversations as an opportunity to get your answers to any questions that you might have and then take your time to make your final choice.

 

If you have never experienced virtual reality, do not worry, the era of virtual reality is very close. The term virtual reality is not only a hypothetical part of The Matrix anymore. In fact, you are going to hear this term more often in the near future.

While consumers are becoming more sophisticated and are looking for more interactive ways to experience things, Virtual reality comes in to offer them all. With the integration of virtual reality in the market, marketers can heighten the engagement levels and cater to one of the most fulfilling customer experiences.

According to Best Virtual Reality Marketing Agencies in New York, more than 70% of the top brands have already adopted this technology into their content strategy.

What Is Virtual Reality Marketing?

Virtual reality, Augmented reality, or mixed reality are a few terms that will monopolize the user experience industry. All three have different roles to play, but ultimately, they aim to offer the consumers a new perspective to enjoy the products and services.

Virtual reality is all about immersion. Since so many companies have already started making products keeping virtual reality at its core, it is believed that soon everything display systems will have a virtual reality screen.

Right now, the things we see on our computer screen, or television screen, are closely related to telepresence. This gives people a sense of experience as if they are present at a different location.

It is believed that virtual reality will act as a medium to communicate while having telepresence.

How Can Virtual Reality Catalyze The Digital Marketing Industry?

Today, virtual reality opens the door for consumers to see the product and experience it differently. Here is why virtual reality is the latest buzzword in the digital marketing industry.

1. VR Offers A Platform

We have experienced all sorts of marketing ads and campaigns and have experienced different ways. However, over the last couple of years, nothing new in the industry will offer consumers and perspective to perceive the brands and their products.

This where Virtual reality can change the whole game of the brands and advertisers. The impact of virtual reality can be huge on ad campaigns and can offer valuable brand experience.

However, while creating a virtual reality ad campaign, you need to understand that it is all about improving your customer experiences and raising their interest.

2. Use Immersive Storytelling

One of the most important aspects of marketing is to understand how your customers consume content. With the addition of virtual reality, people will be able to see campaigns and be able to feel your product. This is what marketers are looking for- to uplift the user experiences.

However, you need to ensure that you need to have a narration that tells a story about your brand with virtual reality marketing. Without that, you won’t be able to convey the right message to your audiences.

3. Showcase Your Products

If a customer wants to enjoy your product and keep up close, they need to visit the nearest store, right? However, with virtual reality, marketers can let the consumers enjoy the products without even leaving their homes.

This enables customers to browse and raise customers interest. Which ultimately converts into paying customers.

Wrapping It Up

Virtual reality & Augmented reality marketing is evolving and disrupting the market more aggressively. Every industry wants to use this technology to offer a better customer experience to its users.

When Virtual reality hits the market with scale, brands and advertisers will use this technology to offer an immersive experience to a different reality. Thus, early adopters might gain the first-mover advantage when that happens.

 

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The rapid growth of technology has intervened in almost every domain of our everyday life. The ubiquity of technology, computers, and artificial intelligence has even distorted our perception of reality. The distinction between reality and fantasy has become increasingly subtle. The advancements in the world of artificial intelligence have brought revolutionary changes to the application of software computing. Modern-day software is smart enough to replicate the real-world experience on virtual grounds.

The concept of virtual reality has gained an unexpected vogue across different fields of life. It is an artificial environment created through software excellence. However, it nourishes the senses – mainly sight and sound – almost like the real world. The high levels of digital interactivity and immersion emulate a hypothetical environment in close touch with reality. It was no less than a dream to achieve such processing capabilities a decade ago. It would not be wrong to say that virtual reality has revamped the entire outlook of computer technology and its power.

The contemporary age of VR started from Oculus Rift and transformed into tech wonders like HTC Vive, PlayStation VR, Google Cardboard, and Samsung Gear VR. The acceptance rate of VR in different socioeconomic streams has become unexpectedly high. There is a multitude of social, economic, and mainly business disciplines where VR contributes significantly. According to Artillery Intelligence, the use of VR in just business will grow from $829 million in 2018 to a whopping $4.26 billion in market size by 2023. Whereas, as per a forecast by Infosys, the total global VR market size will stand at $600+ billion by 2025.

VR has reshaped different business functions like marketing, finance, and even traditional assembly line manufacturing. The essential contribution is in the field of information division of the business, mainly digital domains. However, other realms of the business world will also see significant transformations. Some notable shifts took place in the following spheres of the business environment:

The increasing role of Business Analytics

Business analytics uses data to study the past behavior of the market and predict future trends. Traditional ways of going through hefty record files and market reports have almost gone extinct. Now we have modern software and cutting-edge AI-based algorithms to make our work easier. We see extensive use of management information systems (MIS) and other software-based tools like SAP in the business world. Even the academic streams of business like MBA degree online and short business courses have integrated data science in their curriculum. The latest advancements in this field have coupled data analytics with VR applicability.

The combination renders the data gleaned from data warehouses into an immersive dashboard. It then becomes relatively more accessible for business executives to interact and extract relevant information from massive data sets. The spatial representation of data depicts a closer connection to the real-time business environment, enhancing the data interpretation capability and making it more meaningful for business executives. The global business analytics market is already forecasted to reach a staggering $421 billion by 2027.

Revamping Business Strategy/Improved Strategic Communication

You might create a profitable business setup without pondering much on the business strategy. Executing the entrepreneurial basics in the right way can produce profitable business machinery. The real key lies in making it sustainable in the long run. That is where you cannot ignore the role of devising a proper business strategy. It is mainly because the essence of a well-knit business strategy is omnipresent across all business functions.

How something like VR comes in handy for business strategy? VR has provided businesses to simulate real-time negotiation practices. An essential element during a business strategy discussion is the aptitude to understand and decipher strategic communication. VR provides a virtual platform for executives to polish their communication skills and connect with other stakeholders in a better way. Moreover, the training designs in strategic communications masters programs online also incorporate VR to simulate a real-time corporate environment.

VR is significant for strategic communication in multinational corporations. Strategic decision-making for an MNC involves executives from different locations across the world. VR can connect all these executives in a professional and immersive way to enhance media richness. Now, this trend is evident in local organizations because of the COVID-19 Pandemic. We have already seen widespread online conferencing tools like Google Meet, Microsoft Teams, and Zoom. The next step is VR-based meetings.

Immersive Customer Experience

In the current market dynamics, customers make a highly informed purchase decision. In this hyper-connected world, they have numerous sources to gather product information. Modern digital advents of social media and opinion-leading blogs have become monumental to influence a contemporary customer. Customer loyalties have decreased, and the barriers to switching between brands have significantly lowered. It has placed a massive responsibility on businesses to enrich their customer experience.

Virtual reality, along with augmented reality, has transformed product visualization and customized product building. Brands can interact with a customer in a highly media-rich environment by displaying products through virtual reality. It saves floor space and additional human resource costs. Leading brands like H&M and Balenciaga have already been working on advance human holograms to assist customers in buying decisions.

Product customization contributes to a massive chunk of customer’s value proposition. VR technology has brought product customization to your fingertips. The Makers’ Experience at Nike is an excellent example of such VR and AR applications. Now customers can try certain products before they purchase them. For instance, IKEA offers an app where potential customers can experiment with different home décor. The app reads your home’s current design and places your selected furniture right in your home using VR and AR. You can observe how that furniture looks in your house without even buying it. All you need is just an app and a VR headset.

Final Thought

VR might not have reached the majority of markets by now. But, there are still enough growth prospects to be excited about the future of this technology. We cannot ignore the increasing role of the digital revolution in the business world. It has already elevated the utility of virtual and augmented reality from mere gaming to proper business applications. Technology has become an utmost need to ensure sustainable business strategy, optimal use of data, and develop a loyal customer base. Business executives face a considerable challenge to create the right balance between adopting technology and preserving the human essence of business.