If you have lived in or even visited the UK the chances are you are familiar with Boots – and likely the Boots Advantage Card. They are the market-leading pharmaceuticals company in the UK with over 2,400 stores. When we think of health and beauty we think of Boots, but how about their loyalty scheme? In this article we will delve into their clubcard programme, how it works, what sorts of benefits you can get from it. We will even consider how they treat customers, looking at how easy a Boots Advantage Card change of address is.
How the Boots Advantage Card works
The process is simple, and similar to most high-street loyalty cards. You collect points on your card every time you purchase something in store. With Boots you collect 4 points for every £1 you spend, which means you need to spend £250 to get your first 1,000 Clubcard points. And each point is worth 1p, meaning it’s effectively a rolling 4% discount. You can then spend these points in store for discounts on items. Boots do a great job of actually tailoring offers to you, so you will be able to spend your points on something that you personally like.
As a brand that really wants to stand-out, Boots’ Parenting Club is great example of how they are constantly trying to improve the advantage card and people’s experiences. With the parenting club you actually receive 8 points for every £1 you spend, double that on regular purchases. Those 8 points per £1 applies only to ‘parenting products’, not everything though. Boots also offer rewards for over 60’s as well as a 10% discount for students. Boots also recommend that you download the app. It improves the user experience in the store but also enables you to be connected with personalised offers instantaneously. You also receive 200 free points (£2 equivalent value) just for downloading the app. Don’t forget, you can also scan you boots app to collect points when in store.
A great piece of advice is, where possible, to delay purchases so in wait for ‘big purchasing events’. Boots periodically run events in which if you spend over a certain amount of money you will get £5, £10 or more in free clubcard points. This can exponentially increase the value of your shopping if you take advantage of these offers. Of course, to do so it’s important to be checking the app and enabling notifications. Boots also send out a weekly email which contains great opportunities to increase your points.
When it comes to fixing problems or updating your address etc… the Boots team seem to be excellent on most accounts. In store staff have a reputation for being friendly and updating your address online is friction-less.
The Bottom Line with The Boots Advantage Card
All things considered, the Boots Clubcard is excellent. It’s rivalled only by something like Tesco’s or Nectar’s loyalty scheme. Boots seem to be a company who are genuinely invested in creating loyal customers and want to help and support their customer base. One of the draw backs is that unlike others, you can’t spend your points outside of Boots.
Hi, I’m Anna – the founder of SlothMove. We’re on a mission to make moving home simple, low-cost and transparent. We’re a moving home platform that helps people update their address across their accounts (including Boots) and set-up their new home. You can learn more about SlothMove here.