Websites were once a nice thing to have. Today, they are an integral part of any business. And this makes a lot of sense. In this internet age, people look at the internet as a main source of information– and they trust what they find.
However, you do not need just any website; you need the right website. Unfortunately, some things you might have on your site do nothing to help you grow your business.
For this reason, always think about website creation as a continuous process, not a one-time thing. Here, read about four things you have to omit from your website today.
Social Media Icons on Your Headers
Your social media is an important aspect of digital marketing. It should, however, not distract users from your site.
These might look helpful and help you draw traffic to your social media. However, for the most part, these are colorful exit signs from your site, and often, exiting visitors are unlikely to return.
It’s counterproductive to put in all that work towards driving traffic to your site, only for visitors to churn. If you have your social media icons as headers, it’s best advised to move them down below to be footers.
Dates on Blogs
Your blog should aim at providing enjoyable content. If you do this successfully, the articles on your blog will be evergreen.
This means they will be timeless and relevant at any point a reader accesses them. This automatically negates the need to date your blogs. If you have date stamps, remove these from blogs, URLs, and headlines.
Unfortunately, as relevant as the information may be, visitors will ignore it if the given date suggests the content is not fresh.
Most people are not looking for any long, winding reads when they get on social media. They need to find what they are looking for as quickly as possible. Long sentences and paragraphs do not support this.
Walk through your website, find any instances of this, and rework the offending sections.
Online content should have paragraphs of three to four sentences. The formatting should also be light and airy to make scanning a page easy.
While you want to optimize your site, keyword stuffing achieves the opposite. Keyword stuffed content sounds unnatural and is monotonous to read. This will cost you return visitors.
Not just that, but Google algorithms will punish keyword stuffing by removing your content or downgrading its ranking. New-age content creation is about writing for the reader, not bots. Create good content, and your SEO rankings will follow suit.
The world of digital marketing is extremely dynamic and competitive. Always keep your ears on the ground regarding what works, and work doesn’t. This information will be instrumental to your business.