With so many businesses fighting over the best candidates today, it can be hard to find a way to be certain your company will stand out. If you want to be sure of attracting the interest of a wide range of talented candidates, you will need to use a variety of tactics. Read on to see our top five ways to ensure your business attracts eager and passionate candidates.
Maintain an active social media presence
Over the last decade it has become increasingly important for businesses to have some level of presence online on social media. However, while having a page that can be liked and used to post promotions and news occasionally is all well and good – a way to make your presence feel more personal and build up more of a following is by having a social media-savvy member of staff write posts and comments, engaging with customers and interested parties online. This will allow candidates to see you build up a rapport with customers and hint at a positive culture going on within the company.
Highlight your commitment to well-being
Well-being is incredibly important in the modern workforce, and candidates want to be sure that if they join a company there will be some level of support and assistance available. While there are many options available, it can be worth looking at an integrated Employee Assistance Program such as LifeWorks.
This integrated digital platform offers a range of services. Once employees have the app it can act as a health device for physical fitness and connect them to councillors and online advice for mental health issues. A company subscription also allows a chat feature to create a positive virtual space within the company and several discounts and savings.
Promote flexible working
Flexible working is important to the modern workforce for a variety of reasons. Whether employees have family commitments, duties as carers to older relatives, or are just glad to be away from the expense and stress of the commute for part of the week, being able to offer flexible working weeks can boost employee happiness and productivity. Millions of British workers already work from home at least some of the time, with the number of home workers having doubled in a decade.
Email marketing campaigns
These might seem a bit unimaginative but taking the time to reach out and email prospective applicants with updates about what your company is doing and what it is planning to do next can be very effective at getting the word out. While you should of course have a regular newsletter you send to people signed up to your emails, you can also consider collaborating with job sites such as indeed.co.uk. This way you can continue reaching out to potential candidates who fit the description of a job opening you are looking to fill.
Social media marketing campaigns
If you market your job openings on core social media sites, the algorithms involved will ensure that people who have expressed interests in areas near to the job that you are advertising will see your advert. Even if many viewers scroll past, you only need the candidates who are truly interested in the post to see it.