In our ever changing technological and digitally enhancing world, SEO has never been so important. More and more businesses have begun to understand the crucial part that SEO plays and are now making it a fundamental part of their digital marketing strategy.
Put simply SEO refers to methods, markups and technology used to achieve a high position in search engine results pages (SERPs) or to improve rankings across a number of algorithmically driven search engines.
If you want to bring your SEO strategy to the forefront but don’t know where to start take a look at the handy eBooks created by click.co.uk. If you still need persuading, here are the reasons why SEO should be your priority:
Builds Brand Awareness
The need to rank highly in search engines is for more than receiving clicks to your website. The amount of times your brand ranks highly for different terms relating to your business the more exposure you brand will gain. Most users will search for a product or service more than once and the amount of time they see your brand pop the most they will trust you as a valued business.
Build Trust and Authority
The higher you rank on search engines will build the authority of your brand. A customer that is searching for products and services that you rank highly for will immediately think you are market leaders in your industry. This will mean that they are more likely to trust your brand and click through to your website.
One of the most well-known reasons to create an SEO strategy is the impact your traffic will receive when your brand is highly ranked on search engines. It has been reported that by the time you get to the second page of results on search engines, less than 1% of users will click on your website.
Generates Customer Data
SEO is not just offer a great method to find new customers, it also offers trackable and quantifiable results found through Google Analytics. These results allow you to track a user’s journey throughout your website and analyse and adapt results for future strategies.