There is a lot of misconception throughout the business world about digital PR firms. The main assumption is that digital PR is the same as traditional PR, but instead of focusing on traditional outlets like newspapers and radio, the focus is entirely online. In a way, this assumption is not incorrect, but a digital PR firm does SO MUCH MORE than just getting your name online.
You need to remember that an agency that specializes in public relations is different than an advertising agency. Rather than paid media for advertising your brand, digital PR focuses on free opportunities for media coverage. Here are a few ways a digital PR agency can get your name into the world.
They have strong relationships with industry leaders
If you find a PR firm that specializes in your specific business model, they will surely have some strong connections to your industry’s big wigs. Maybe you’ve been trying to get in touch with a potential business partner for months, to no avail. A digital PR firm can help make this happen by acting as the mediator between the two of you.
They fully understand search engine optimization
Search engine optimization is not really a thing in traditional PR, but in the digital world of public relations it is a driving force. If you have yet to invest time, effort, or money into SEO you are falling behind. Luckily, a PR firm can help you out since SEO is becoming a significant aspect of reaching to the public.
In fact, that is pretty much all that SEO is – getting your name out to your target audience. Just about everyone in the world uses Google or another search engine to find something they’re looking for. Digital PR firms understand the importance of Google and having your website rank high when your target audience performs a search.
They utilize social media platforms
Most digital PR firms offer social media marketing as one of their services. Just as SEO is an effective method to make your company name known, so is social media. Billions of people around the world use social media of some kind; your PR specialist uses tactics and tools to relate to them.
They know how to network
We’ve already talked about the many connections held by PR firms, but more importantly they have the resources and intelligence to network and make even more connections. These people are personable, but they are also persuasive. They can use their impressive networking skills to get in contact with a potential media sources and lock them in.
They help rebuild (or maintain) your reputation
If you want to relate to the public about your product or service, it will be difficult to do that if they have a negative perception of your brand. A digital PR firm will take measures to prevent negativity from happening, and even help eradicate any negativity that is already being spread through the public eye.