Many of us have had that moment in our lives when an idea strikes us like a lightning bolt, that could really move units. Unfortunately however, for every 1000 of these ideas, around 999 of them stay within someone’s head. Quite why many of us don’t act on our ideas for a new product is unclear, perhaps a lack of drive, a lack of confidence or even a poor understanding of the means by which they can create something, and then take it to market. If you are one of those people who have ideas tumbling out of their heads, here is some advice from David Berkowitz Chicago – based master at turning ideas into success.
Breaking The Product Down
The first step to take once you have had that groundbreaking idea, is to understand what you are going to need for each aspect of the product. Much of this will require research from you to understand the cost of the materials that you plan on using, as well as manufacturing and shipping logistics. If you have no experience of materials or manufacturing, the best idea is to speak with a professional firm, that specialises in the design and manufacturing of a new product.
Patent
As soon as you have a prototype made, it would be a very smart idea to try and get a patent, in order to avoid people copying you idea. In order to do this you need to apply for a patient with government or local government, and then wait for approval. Over the years there have been many who overlooked this aspect of product development, and it ended up costing them in the long run when imitators came along.
Testing to Perfection
You only have one shot at a first impression as they say, and so you need to ensure that when your product does hit the shelves, that it is in full working order. The best way to ensure this is to rigorously test and tweak your prototype, until it is flawless, then, and only then, can you start looking to actually sell it.
Understanding The Market
The final step before launching your product is to understand more about your particular market, you must research your target market, the best places to sell your product to hit that market, as well as having a strong understanding of who your competitors are, and how you will fit into the market on the whole.
Selling
Once you have your products in production, it is time to start selling, for this you may want to start off selling your products online only, and try to build up a reputation that way. Alternatively you can contact outlets who you want tho sell your product, to see if they will accept. Very often shops will give you a trial run to see how the product sells, and then decide on whether or not they will pursue business with you.
Don’t let ideas slip through your fingers, act fast and get your product to market.
