People who rely on public gyms have pushed their “summer body” plans to the following year. While everyone eagerly waits for gyms to reopen, it is not unusual for the members to expect special treatment from the gyms. Many businesses have suffered due to the lockdowns, and it has been demotivating for the general public.
When the gyms get permission to open up, they will have to follow COVID-19 protocols and health measures such as limiting capacity, social distancing implantation, and regular cleanups. After an extended closure and potential membership cancellations, gyms will need to develop strategies to hold on to their loyal clients. Here are some ways the gym can do this.
Embracing a VIP Policy
Whether it’s at a party or the gym, people love to feel exclusive. Although gyms already require membership cards, creating a more enhanced security system and access to private areas might make the members feel good. Using services such as a professional ID card printer that can print cards that provide access to special classes, bigger bathrooms may attract more clients to the gym. When people feel like they are receiving benefits at no cost, they are more drawn to the service.
Providing Refreshments
The gym members may feel special when they notice refreshments to help them feel replenished after a long workout. Simple additions such as water with lemon or strawberry infusion can do the trick. Alternatively, you can add a vending machine with healthy snacks to the gym and provide discounts for those who possess exclusive ID cards.
Monthly Challenges for Prizes
Consider hosting competitions now and then. It could be something directly related to fitness, such as the highest number of steps walked within an hour, or it could be a creative photo/video taken in the gym and posted on social media. Whatever the challenge is, try providing little prizes for the winner. The reward could be one day access to an exclusive class, a discount on the membership fee for the rest of the week, or even a couple of healthy snacks. Either way, the members will stay engaged with the gym.
Focus on Their Progress
It is easy to get caught up in keeping the membership numbers from dropping but taking a personalized approach can make the client feel more valued. For example, tracking client progress and celebrating their success can go a long way. Based on their individual goals, every 10 pounds lost or gained, reward them with a gift card or water bottle. Also, keep track of every client using a management system. If the gym takes an approach like this, clients will feel secure and are likely to renew their membership. It will also motivate the member to focus on their goals.
Getting up and gathering the motivation to exercise isn’t easy for everyone. But, making people feel appreciated for going to the gym can increase membership retention rates.
