For many companies covering a wide array of industries, the holiday season is the busiest time of year where sales are increased massively. To be able to get the most out of this time of year, it is essential that companies plan in advance, and start their holiday season advertising campaigns early. There are a variety of different mediums that you can use, and some of the most effective forms are advertising are listed below. The best choice for your business will all depend on your budget and your target audience.
TV Advertising
If your target audience is across the country, then advertising on television may be a good option for your business. It is essential to stand out from the crowd and create a memorable advert. John Lewis is a company that is known for making great Christmas adverts, and you can see some of their best ones listed on the telegraph.co.uk website. The one drawback with this form of advertising is that it can cost a lot of money to not only produce the advert but also to get it in front of your target audience.
Radio Advertising
Advertising on the radio is another form of advertising that is popular, and just with television, it is essential to create an advert that listeners will remember. Making a good advert for radio also takes a lot of creativity, as you cannot use any visual stimulation to gain attention. Repetition of crucial information is essential, but you also want to make it catchy but not annoying. You do not want your listeners to remember your company for the wrong reasons!
Billboard & Poster Advertising
Another popular form of advertising which is excellent to target specific locations is poster and billboard advertising. If your business happens to be in Australia, check out the quality billboard advertising in Brisbane by Bishopp. You can have your advert placed in strategic locations that have a lot of passing traffic. Creating a striking advert will draw attention, and if placed in the correct area with high amounts of traffic, repeatedly passing by the billboards or posters will enforce your brand to potential customers. You could also move away from the traditional billboards and consider a video screen advertisement, although this may be significantly more expensive.
Online Advertising
Online advertising can be a lot trickier than other forms of advertising due to the competition. You can use the services of an SEO company to boost the presence of your website in search engine rankings, or you can do paid advertising with companies such as Google and Bing. If you are looking to optimise for the organic listings in the search engine, you need to realise that this can take some time to achieve rankings, so you need to start this form of advertising earlier than the others that have been mentioned.
Many other forms of advertising may work for your business such as distributing leaflets and flyers, email marketing, as well as sponsoring events. There is not one solution that works for every business, so sometimes it may require some experimentation to find the most suitable form for your company. Make sure that you plan early whatever medium you use to advertise to ensure that you maximise sales at this busiest time of the year.
