With the increasing number of new prams that have entered the market over the past few years, you are probably wondering, how is the egg pram different to other leading competitors? Well aside from having patented technology, the brand, in general, has become more popular for a number of reasons, the shape of the pram stands out which makes them different from other prams and number of celebrities opting for the egg pram for their little ones is growing. Celebrities are one of the biggest ways to influence society and consumer trends so when they step out with an egg pram, everyone wants one.
A lot of prams on the market have the main priority to serve the purpose of keeping your baby safe when on the move whilst also looking stylish, however, Babystyle (the brand behind the egg pram) has gone one step further with their design. From a built-in insect net to a hidden storage compartment for the rain cover… they have covered every aspect of making a pram which has got the looks whilst being very functional. Gone are the days of getting caught out by the weather having realised that you have left the rain cover in your car or at home. Likewise, when you are going out on walks in the countryside which is more prone to insects like mosquitoes, the egg pram has got you covered as they developed the pram to protect your child’s sensitive skin from any insects.
Design your own egg pram?!
Who knew buying an egg pram could be fun? You can choose the colours and design of every aspect of the pram. From the colour of the chassis to the colour of the liner, you can make it your own. Furthermore, if you opt for the quail, which is another type of egg pram, you can change the backing panel of the pram to further customise it. This is especially a bonus if you are thinking of using the same pram for your next child. Having these options make the pram unique to you, which makes the egg pram even more appealing as it feels customised. You can also buy different coloured footmuffs which you can change as and when you feel like it, whether it’s due to a change in season or just to change the aesthetics of the pram once more.
The finer detail
From having the name ‘egg’ written all around the rims of the wheels, to having the egg-shaped harness release button, every aspect of the pram has been looked at. This is what makes the egg pram a high end, luxury pram. Even down to the accessories… the changing bag mimics the egg shape which shows how much attention to detail the brand has put in to make this pram live up to the luxury title it has quite rightly been given. Babystyle have even thought about tandem prams. You are probably wondering, why is this such a big deal… Well, let me tell you why. If you already have a child under 3 which still uses a pram or you are expecting twins, all you have to do is buy the adapter for the carrycot and/or car seat and a tandem seat once your baby reaches 6 months old. In addition, adding another seat to make it a dual pram doesn’t compromise storage space, which is even more important when you have 2 children. It will also save you money as you won’t have to buy a different pram. Even down to the tyres, Babystyle have patented non-puncture Tru-Ride Technology tyres to increase the durability of the pram so it is made to last.
All of these features which make the egg pram unique does come at a cost, however, this shouldn’t be as a surprise to you as it is marketed as a high-end luxury pram; it is clear that the price is relevant to the detail which is put into the design and making of the pram, from start to finish. The egg is essentially just another pram on the market but with its own patented technology, and unique features such as being able to mix and match the design of the pram helps the brand to stand out against competitors. Once more, the concept of not having to buy a new double pram if you have a child under 3 and a baby is genius.